Disney Joins Forces With the Nature Conservancy to Plant 2.7 Million Trees in Conjunction With First Week Ticket Sales for Disneynature's Debut Feature, 'EARTH'
Through its campaign to Plant a Billion Trees (www.plantabillion.org), The Nature Conservancy, one of the world's leading international conservation organizations and its local partners are working to reforest 2.5 million acres of land and re-connect more than 12 million acres in Brazil's Atlantic Forest, one of the planet's most endangered and ecologically significant rainforests. This restoration effort will allow hundreds of plants and animals to re-colonize their former habitats and will protect vital watersheds.
Commenting on the announcement, Cook said, "We're proud to be working with The Nature Conservancy, one of the world's most effective conservation organizations, in planting trees in the endangered Brazilian Atlantic Forest. Through the Conservancy's Plant a Billion Trees campaign, we have an opportunity to honor those who supported 'EARTH' by making a tangible and lasting contribution to conserving globally-significant wildlife habitat. Our goal with Disneynature is to entertain and inform moviegoers about the wonders of our planet, and encourage them to learn more about what they can do to conserve nature."
"Disney has created a spectacular portrait of our planet with Disneynature's 'EARTH' and demonstrated their commitment to the planet by supporting our ambitious, large-scale reforestation effort to restore and preserve the magnificent Atlantic Forest," said
Where the Atlantic Forest survives, it presents some of the most spectacular landscapes on Earth. The region is home to more than 200 bird species and 60 percent of all Brazil's endangered species. And, on fewer than two and a half acres, scientists have identified more than 450 tree species - more species than are found on the entire eastern seaboard of
Disneynature, the first new Disney-branded film label from The Walt Disney Studios in over 60 years, was launched in
About The Nature Conservancy
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy at: www.nature.org
Contact: Heidi Trotta The Walt Disney Studios (818) 560-7280 Jasmine Madatian Walt Disney Studios Motion Pictures (818) 560-5610 Nicole Levins The Nature Conservancy (703) 841-5839
SOURCE Walt Disney Studios
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