Disney Magic Comes to the Desktop With New Disney Dream Desk PC

Disney Unveils Personal Computer Designed to Inspire Imagination of Growing

Youth Market

Aug 05, 2004, 01:00 ET from Disney Consumer Products

    NEW YORK, Aug. 5 /PRNewswire/ -- Combining the unparalleled creative magic
 of The Walt Disney Company with the leading names in technology, the Disney
 Dream Desk PC(TM) was unveiled today in New York City by Bob Iger, Disney
 president and COO, and the guy who inspired the PC's creative design, Mickey
 Mouse himself. Children represent the fastest growing segment of personal
 computer users, and now they can have a great time learning, exploring, and
 stretching their imagination with the first Disney personal computer created
 especially for them.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20040805/NYTH024 )
     "We've traveled a long way since that first Mickey writing tablet hit the
 market in 1929" said Iger. "At the core of Disney is our mission to entertain
 and enlighten audiences through products that spark the imagination.  With the
 launch of the Disney Dream Desk, a computer designed with kids in mind, we've
 developed a tool box for children to unleash their imaginations and expand
 their minds."
     Easy for children to use on their own, or for sharing the fun with a
 parent, the Disney Dream Desk PC delivers value in a complete package while
 maintaining the highest levels of performance and reliability. Designed by
 Disney and frog design and built by Medion AG, the Disney Dream Desk PC
 features a 14.1" Mickey-shaped TFT LCD flat panel monitor with embedded
 speakers, a DVD player, a CD writer and player, and an ergonomically designed,
 kid-sized mouse. The PC is also equipped with a multimedia keyboard and a
 digital pen for added fun.
     Designed to bring out the kids' imagination and creativity, the Disney
 Dream Desk PC features a variety of Disney applications including Disney Flix,
 Disney Pix and Disney Mix, which allow children to draw, edit pictures, create
 music and write and direct their own movies. Exclusive to the Disney Dream
 Desk PC, Disney's Flix, Pix and Mix applications are designed to work together
 as a creative suite. Some other applications include original Disney games:
 Disney Mahjongg(TM), Disney's Extremely Goofy Skateboarding(TM), Disney's
 Adventures in Typing with Timon & Pumbaa(TM), and a 14-day free membership to
 Disney's ToonTown(TM) Online.
     The computer comes installed with top quality components including the
 Intel(R) Celeron(R) D Processor 330, which delivers proven Intel technology at
 a great value, the Microsoft(R) XP Home Edition operating system and
 Microsoft(R) Works productivity software. Parents will enjoy peace of mind
 with ContentProtect(R) (Internet filtering), EmailProtect(R)  (email filtering
 and spam blocking) and PopupProtect(R) (pop-up window blocking) all by
 ContentWatch(R).   Three-dimensional graphics acceleration and platform
 technology on the PC are provided by ATI Technologies Inc.  The Disney Dream
 Desk PC is ideal for small spaces because the computer fits directly behind
 the LCD flat panel monitor, and, as an added safety measure, the PC setup
 incorporates a unique cable management system to hide bulky plugs from view
 and small fingers.
     CompUSA Superstores, the exclusive retail outlet for the Disney Dream Desk
 PC, is accepting pre-orders beginning August 5.  Pre-orders made by August
 14th at http://www.compusa.com or CompUSA's 5th Avenue Superstore in Manhattan
 will receive a free Disney Digital Camera.  CompUSA is offering Disney Dream
 Desk PC buyers free delivery, in-home installation and a one-on-one training
 session.  The Dream Desk PC will also be available through the Disney Catalog
 and DisneyStore.com on August 12 and in CompUSA Superstores on September 12.
     The computer will retail for $599 (MSRP) with the monitor display sold
 separately at $299 (MSRP). Additional Dream Desk PC peripherals, including the
 Disney digital camera, Disney digital video camera, Disney game controller and
 printer, are available separately and perfectly complement the computer's
 creativity software.
     As part of today's Disney Dream Desk unveiling, Mickey and Mr. Iger were
 joined by a group of children from the Lincoln Square Neighborhood Center at
 New York's American Museum of Natural History and cast members from ABC's hit
 comedy "Hope & Faith" and the popular daytime drama "One Life to Live."
     For more information and images of the Disney Dream Desk PC, please visit
     About Disney Consumer Products
     Disney Consumer Products (DCP) is the division of The Walt Disney Company
 that extends the Disney brand to merchandise ranging from apparel, toys, home
 dicor and books to interactive games, food and beverages, electronics and fine
 art.  This is accomplished through the work of the division's various lines of
 business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Publishing,
 Buena Vista Games and Baby Einstein.  The Disney Store, which debuted in 1987,
 also falls under DCP, carrying mostly exclusive, non-licensed merchandise.
      Disney Consumer Products
      Gary Foster
      (818) 567-5730
      Nidia Caceros Tatalovich
      (818) 567-5389

SOURCE Disney Consumer Products