BURBANK, Calif., Sept. 11 /PRNewswire-USNewswire/ -- At a luncheon
yesterday with Pacific Council on International Policy Members and Guests,
Disney President and CEO, Robert A. Iger discussed his views on
globalization and technology and their effect on industry, particularly
regarding The Walt Disney Company.
Iger says building brand identity is important for the American
entertainment industry, especially when branching out globally. Reaching
"dramatically and deeply," says Iger, has allowed Disney to, "...enter the
hearts and minds of people all over the world."
Additionally, Iger explained that identifying "...local tastes and
market trends" is important for global industry, especially in the growing
markets of China, Russia and India. Being apolitical and attuned to local
markets, according to Iger, has been advantageous to the Walt Disney
Company, whose most recent animated film, Ratatouille, was produced in 45
The discussion was led by Pacific Council Member and Motion Picture
Association of America President and COO, Robert Pisano.
Pacific Council co-chair, and Chairman and CEO of Edison International,
John Bryson, presided over the event. Bryson announced the upcoming winter
2008 launch of the Pacific Council's Media and Entertainment Committee,
which will focus on the entertainment industry's impact on international
policy and engage in programs and events similar to this one in the future.
For information on upcoming international affairs programs hosted by
the Pacific Council on International Policy, or to contact the Council's
foreign policy Fellows, please visit www.pacificcouncil.org, or e-mail
The Pacific Council on International Policy is a non-partisan
organization headquartered in Los Angeles with members and activities
throughout the West Coast of the United States and internationally. The
Council is governed by a Board of Directors co-chaired by John E. Bryson,
Chairman and CEO of Edison International, and Warren Christopher, former
U.S. Secretary of State. Geoffrey Garrett is the President of the Pacific
Council. Founded in 1995 in partnership with the Council on Foreign
Relations, the Pacific Council is a 501c(3) non-profit organization whose
work is made possible by financial contributions and in-kind support from
individuals, corporations, foundations and other organizations.
SOURCE Pacific Council on International Policy