Disney President and CEO Robert A. Iger Says Brand Depth, Not Breadth, is Key to Effective Globalization

    BURBANK, Calif., Sept. 11 /PRNewswire-USNewswire/ -- At a luncheon
 yesterday with Pacific Council on International Policy Members and Guests,
 Disney President and CEO, Robert A. Iger discussed his views on
 globalization and technology and their effect on industry, particularly
 regarding The Walt Disney Company.
 
     Iger says building brand identity is important for the American
 entertainment industry, especially when branching out globally. Reaching
 "dramatically and deeply," says Iger, has allowed Disney to, "...enter the
 hearts and minds of people all over the world."
 
     Additionally, Iger explained that identifying "...local tastes and
 market trends" is important for global industry, especially in the growing
 markets of China, Russia and India. Being apolitical and attuned to local
 markets, according to Iger, has been advantageous to the Walt Disney
 Company, whose most recent animated film, Ratatouille, was produced in 45
 languages.
 
     The discussion was led by Pacific Council Member and Motion Picture
 Association of America President and COO, Robert Pisano.
 
     Pacific Council co-chair, and Chairman and CEO of Edison International,
 John Bryson, presided over the event. Bryson announced the upcoming winter
 2008 launch of the Pacific Council's Media and Entertainment Committee,
 which will focus on the entertainment industry's impact on international
 policy and engage in programs and events similar to this one in the future.
 
     For information on upcoming international affairs programs hosted by
 the Pacific Council on International Policy, or to contact the Council's
 foreign policy Fellows, please visit www.pacificcouncil.org, or e-mail
 mheintzelman@pacificcouncil.org.
 
     The Pacific Council on International Policy is a non-partisan
 organization headquartered in Los Angeles with members and activities
 throughout the West Coast of the United States and internationally. The
 Council is governed by a Board of Directors co-chaired by John E. Bryson,
 Chairman and CEO of Edison International, and Warren Christopher, former
 U.S. Secretary of State. Geoffrey Garrett is the President of the Pacific
 Council. Founded in 1995 in partnership with the Council on Foreign
 Relations, the Pacific Council is a 501c(3) non-profit organization whose
 work is made possible by financial contributions and in-kind support from
 individuals, corporations, foundations and other organizations.
 
 
 

SOURCE Pacific Council on International Policy