Disney Signs Agreement With Cinea to Adopt Antipiracy Protection Solution for Secure Awards Screeners

2005 DVD Screeners From Disney to Feature Latest Cinea Anti-Piracy Protection

Oct 24, 2005, 01:00 ET from The Walt Disney Studios

    BURBANK, Calif., Oct. 24 /PRNewswire/ -- Launching an aggressive new
 effort to combat piracy, The Walt Disney Studios will utilize state-of-the-art
 encryption technology from Cinea, a subsidiary of Dolby Laboratories, for 2005
 DVD awards screeners.  The agreement, which marks a major milestone in the
 search for an industry-wide solution to deter movie piracy, was announced
 today by Dick Cook, chairman, The Walt Disney Studios; Jeff Miller, President,
 worldwide post production and operations; and Bill Jasper, president and chief
 executive officer, Dolby Laboratories.
      (Logo:  http://www.newscom.com/cgi-bin/prnh/20050627/LAM109LOGO )
      Piracy is one of the biggest threats to the cinema industry, resulting in
 lost jobs and lost revenues.  To combat piracy, Cinea developed its innovative
 solution, which provides copy protection and piracy tracking for DVDs.
 Cinea's solution includes the S-VIEW(TM) DVD player and encryption technology
 to safeguard content.  The S-VIEW DVD player offers the highest-quality
 picture and sound.  It also plays standard DVDs.
     In collaboration with the Academy of Motion Picture Arts and Sciences, and
 the British Academy of Film and Television Arts, Cinea has distributed the
 SV300 model of its S-VIEW DVD player to nearly 12,000 of the collective voting
 members.  Recipients of the Cinea S-VIEW players simply need to install the
 player as part of their home entertainment system, as they would install a
 regular DVD player, and make a phone call or go online to register with Cinea.
     Cinea encrypts each disc with a code unique to each member.  The Cinea
 disc delivered to each member will play only on the Cinea S-VIEW DVD player
 registered by that member.  A Cinea encrypted disc cannot be viewed on any
 other DVD player or computer.
     Commenting on the announcement, Cook said, "Obviously, there is no
 substitute for seeing a movie on the big screen in a theater, and we strongly
 encourage everyone to experience our films in that way.  With regard to home
 viewing, we have given the matter careful consideration, and have committed to
 using Cinea's encryption technology on award screeners this year.  This
 process offers maximum protection for our films, while allowing key members of
 the Academy, BAFTA, and a few other select organizations the opportunity to
 view these contenders in the comfort of their own homes.  Of equal importance,
 it protects legitimate recipients of these screeners against interception and
 theft of the DVDs.  It is our hope that others will join us in this aggressive
 stand against piracy, and we believe that Cinea enables an important step in
 that direction."
     Miller added, "We are excited to be working with Cinea in providing the
 highest available level of security and copy protection for our films.
 Safeguarding our films and intellectual properties are top priorities here at
 Disney, and Cinea's secure S-VIEW player provides the best solution to address
 our concerns about the theft of high-grade digital copies in advance of our
 home entertainment release window.  Dolby and Cinea have pioneered this
 impressive technology, and we salute their commitment to quality home viewing
 and security.  It is vitally important that we all work together to eliminate
 piracy and protect creative content.  We look forward to working with Cinea on
 future opportunities to incorporate playability on various devices such as
 portables, computers, and so on.  We are also exploring the possibility of
 incorporating Cinea's security technology into our entire post-production
     "We welcome Disney as the first studio to adopt our anti-piracy protection
 solution," said Jasper.  "This agreement underscores Disney's long-term
 commitment to the protection of content and its aggressive stance to stop
 movie piracy.  Likewise, Cinea is committed to helping the entertainment
 industry by providing a solution for protecting high-value content.  Our
 players are designed to incorporate the ease-of-use necessary for even the
 most nontechnical person.  Screener recipients only need to make a quick call
 and register -- it's that simple."
     Registration Is Easy
     Several convenient and easy options are available to help recipients of
 the Cinea S-VIEW DVD players register their machines -- a necessary step
 before the players can be used.  Registration can be completed by calling
 1-888-323-4383 (from the US) and 1-818-823-2878 (from outside the US), or by
 going online to https://register.cinea.com.  Cinea is also making special
 in-house technicians available to those experiencing difficulty or who have
 any questions about setting up their player.
     About The Walt Disney Studios
     Walt Disney Studios is a unit of The Walt Disney Company (NYSE:   DIS) and
 distributes motion pictures under Walt Disney Pictures -- which includes Walt
 Disney Feature Animation and DisneyToon Studios -- Touchstone Pictures,
 Hollywood Pictures and Miramax Films.  Buena Vista International serves as the
 studio's international distribution arm.  Buena Vista Home Entertainment and
 Buena Vista Home Entertainment International together distribute Disney and
 other film titles to the rental and sell-through home entertainment markets
 worldwide.  Buena Vista Theatrical Productions is one of the largest producers
 of Broadway musicals, and the Buena Vista Music Group distributes original
 music and motion picture soundtracks under its four record labels: Walt Disney
 Records, Buena Vista Records, Hollywood Records and Lyric Street Records.
      S-VIEW is a trademark of Cinea.
      For The Walt Disney Studios:
      Heidi Trotta
      For Cinea:
      Elana Altshuler
      323-933-3399 ext. 258

SOURCE The Walt Disney Studios