DIVA Consortium Unveils a New Interface Standard for Next-Generation Interactive Digital TV and CE Networking

DIVA Bi-directional Interface Technology Demonstrated to Work Over a Single

CAT6 Cable

May 21, 2008, 01:00 ET from DIVA Consortium

    GUANGZHOU, China, May 21 /PRNewswire/ -- At the China Digital Living
 Forum & Showcase 2008, the formation of the DIVA Consortium was formally
 unveiled to the Chinese consumer electronics industry. The China Video
 Industry Association (CVIA) announced its support of the DIVA Consortium's
 efforts to create a new interface for next-generation interactive digital
 television and consumer electronics (CE) networking. DIVA's interface
 technology promises to combine uncompressed high-definition video,
 multi-channel audio, and high-bandwidth, bi-directional data transfer over
 a single cable. Once connected with DIVA, CE devices will be networked
 locally so they can be easily set up and controlled from any TV on the DIVA
 network-passing video, audio and bulk data between devices.
     "We are excited that DIVA enables interactive digital TV and networking
 among CE devices in future digital homes," said Mrs. Weimin Bai, Secretary
 General of CVIA. "Combining uncompressed and compressed AV interfaces and
 home networking with a secure, personal domain-based content-protection
 technology will allow Chinese CE makers to take the lead in developing
 products for a fully connected interactive digital home. We are especially
 pleased that this next-generation interface technology is originating in
 China and looking forward to becoming a successful global standard
     Key DIVA Technology Features
     Unlike current industry interface standards, DIVA technology combines a
 reliable, high-speed, bi-directional data channel with an uncompressed
 video and audio channel to allow users to connect, configure and control
 various home CE devices from their digital TVs.
     DIVA technology enables an 8B/10B encoded forward channel for
 transporting uncompressed video up to 13.5 Gbps, which is capable of
 handling video transmissions well beyond 1080p resolution with deep color
 and high refresh rates. In addition, DIVA enables a high-speed,
 bi-directional hybrid data channel that can operate at up to 2.25 Gbps, and
 can be divided into sub-channels that transport audio, command and bulk
 data. The protocol for the hybrid channel can be bridged to other wired and
 wireless interfaces, allowing DIVA interface products to easily connect to
 a home network that is comprised of a variety of devices. At the China
 Digital Living Forum & Showcase 2008, the DIVA protocol was demonstrated
 working over a single CAT6 cable, with only 8 wires (four differential
 pairs) to show its potential for rapid and cost-effective adoption.
     Major Chinese CE Companies Support DIVA
     The DIVA Consortium's charter members (called the Promoters Group)
 include major CE and home appliance manufacturers such as TCL Corporation;
 Chang Hong Electric Co.; Skyworth Group; Hisense Electric Co.; Konka Group;
 Haier Co.; SVA Information Industry Co.; Panda Electronics Co. and
 Synerchip Co., Ltd.
     Ms. Weisong Gao, Director of R&D at Hisense said, "DIVA technology
 enables compatibility with both existing wired and emerging wireless
 multimedia interfaces. There are a number of issues regarding inter-device
 communication that are difficult to resolve with today's wired interfaces.
 DIVA will address these concerns so home networks can be set up to
 seamlessly utilize both wired and wireless connections."
     Dr. Weidong Huang, Senior Engineer of TCL said, "For consumer
 electronics manufacturers, today's digital interfaces are point-to-point
 connections that are limited in their ability to accommodate a network of
 devices. We look forward to offering the ability to connect multiple source
 devices to multiple displays, to monitor and control various digital home
 appliances from the TV in the living room, and to organize various personal
 and mobile entertainment devices in the same home network."
     David Lee, Executive Chairman of Synerchip, and one of the chief
 architects of the High-Definition Multimedia Interface (HDMI) notes, "By
 merging multimedia and data communication over a single interface, the DIVA
 standard is poised take digital home networking to a new level, fulfilling
 the promise of making DTV the center of the home entertainment network."
     For more information on DIVA, please visit:
     For more information on the China Digital Living Forum & Showcase 2008,
 please visit: http://www.dtvn.cn/szjt/forum.shtml

SOURCE DIVA Consortium