Dixcel Announces Innovative Partnership with RacerLink for Social Media Expansion

TOKYO, March 15, 2013 /PRNewswire-iReach/ -- Dixcel is pleased to announce a social media partnership with RacerLink.   The joint venture will pair Dixcel, a global leader in advanced brake technology, and RacerLink, a social media company focused on sports cars and racing, to bring unique all-access content to sports car and race enthusiasts around the world via Racerlink's multichannel social media platform.

(Photo: http://photos.prnewswire.com/prnh/20130315/CG77758)

This partnership will to deliver information on Dixcel's industry leading products and technology to the RacerLink fans around the world.

Ida Masahiko, the Dixcel's CEO notes: "It is imperative for us to leverage social media to reach our current and future customers around the world in an effort to inform them of exciting innovations that are undergoing at Dixcel.  Social media is a great way to reach millions of fans in a fast and cost effective manner.  We believe RacerLink, with its significant fan base on Facebook and other content distribution channels, immediately gives us an impressive global reach."

Michael Kim, the CEO of RacerLink comments: "I am very excited to join with Dixcel.  The partners of RacerLink are fans of Dixcel products, and it is an honor to be able to represent them.  I am confident that we will be very effective in spreading the world about Dixcel products and innovations."

Dixcel, an Osaka based company, has been involved in developing and producing brake products since its establishment in 2003.  The company's name Dixcel is a word derived from combining "Deceleration" and "Excellent".  Dixcel produces  brake products for a multitude of racing cars and street cars.  Dixcel's involvement in racing spans Japanese Super GT series, Group N, Rally and 24 hours endurance race. DIXCEL is involved in racing is for the development of our products for street-use. 

RacerLink operates RacerLink.com and RacerLink social channels on Facebook, Twitter, Pinterest, Web and Mobile.  RacerLink has the largest and the most active independent racing fan community on Facebook; it has over 1.7 million fans and fast growing to a target of over 5 million fans by 2014.

Media Contacts: 
Dixcel - Shuichi Hatakeyama, s.hatakeyama@dixcel.jp
RacerLink.com - Michael Kim, mike@racerlink.com

Media Contact:

Michael Kim ZeroToSixty Media, 201-652-0715,


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