dLife.com Hits 1 Million Plus Visitors!

Site recognized as Best Online Health Brand

VISITS HIT NEW HIGH OF 1.1 MILLION

WESTPORT, Conn., Dec. 28 /PRNewswire-USNewswire/ -- dLife, the #1 web site serving the diabetes community, announced today that traffic to its Web site dlife.com reached an all time high with 1.1 million total visits*. The November gains highlight a year in which dlife.com metrics rose 35%+ versus 2008 in visits and page views.

"Millions of people with diabetes face a desperate challenge of self-management. The web is the one place where help and support is available 24/7, 365 days a year, and we are delighted to be part of the solution for so many," said Howard Steinberg, founder and CEO.

In recognition of dLife.com's leadership, the company won the coveted "Best Healthcare Online Media Brand" by Medical, Media & Marketing beating out other notable finalists such as Time, Inc.'s, Health.com and Medscape from WebMD.

The dLife.com site, launched in 2005, has experienced double digit traffic gains each and every year, attracting the attention of many leading diabetes product companies. The company continues to build on its success by further building out the site content, launching a community platform and adding new benefits. In addition to over 80,000 pages of informational content, key areas of the site include: a 24-hour support tool called "Ask the Expert," a robust community which features twelve leading diabetes bloggers, 400+ broadcast quality videos from dLifeTV, over 9,000 recipes in the largest online database of diabetes-friendly recipes and unique tools such as a "food look-up" feature that gives users nutritional data on thousands of brand name foods and ingredients.

About dLife (dLife.com): dLife is the only multimedia network serving the diabetes community. Its award-winning media outlets include dLifeTV, the only lifestyle TV series for people with diabetes, airing every Sunday on CNBC (7:00 PM ET, 4:00 PM PT); dLife.com, the leading online destination for diabetes information, inspiration, and connection, featuring more than 9,000 recipes, 400 videos, and 80,000 pages of content, and other consumer and professional programs to inform, inspire and connect diabetes and those who care for them every day.

* Source: Google Analytics. The company acknowledges that other research services tracking online sites such as dLife.com report lower monthly visits/visitors due to discrepancies in reporting methodology.

SOURCE dLife



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http://www.dlife.com

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