dLifeTV Announces New Season Programming and Celebrity Guests; Only Nationally-Broadcast Program About Diabetes Celebrates 5th Year and 200th Show
Diabetes Impacts One in Four Americans Show Features Real People with Real Stories, including Celebrities Living with Diabetes Like CBS News'
dLifeTV, which kicks-off its new season on
Other hot topics to be covered this season include "fighting for insurance," helping children deal with diabetes, surviving sports stadium food, how to manage diabetes at 30,000 feet, expert answers to difficult questions, and cooking diabetic recipes with Chef
"As a diabetic myself, I am extremely excited to deliver yet another season full of talent, entertainment, and education," said
"People often tell me that 'I don't feel so alone anymore with dLife,' which is a powerful reaction to a television program," said Steinberg. "dLifeTV gets people engaged, which is half the battle in treating a disease that you must live as a lifestyle. Data shows that the more educated and engaged people with diabetes are, the more likely they are to stay compliant with treatment guidelines and, ultimately, they are healthier."
The majority of current diabetes resources provide solely clinical information. dLife's approach is lifestyle based and has assembled the most comprehensive multi-media experience to help engage, educate, and inspire people with diabetes and their caregivers. In addition to dLifeTV, dLife.com is the largest and most visited commercial diabetes site, providing more than 80,000 pages of diabetes related information; 8,500 diabetic recipes; 400 broadcast quality videos; more than 100,000 forum topics; expert Q&A; a team of diabetes bloggers; and more.
Approximately 8 percent of the U.S. population, or 24 million Americans, have diabetes and nearly a quarter of them don't know it. Another 57 million have prediabetes. A recent study showed that diabetes costs more than
"dLife's television and Internet programming provide all Americans affected by diabetes with a one-stop center of information, tools, and connections that augment the information received from their physician or caretaker - enhancing the care they need to stay healthy," said Steinberg.
dLifeTV airs every Sunday on CNBC at
For more information, visit www.dLife.com.
Note to Editors: Visit www.dLife.com/newseason for dLifeTV B-roll and other media resources.
dLife has quickly become a leader in the diabetes health management market through its unique approach in "treating" diabetes as a lifestyle, not a disease. It's been proven that personal engagement leads to better health outcomes.
dLife is a comprehensive multi-media network that uses television, radio, online and inhome direct mail to reach more than 1.5 million people living with diabetes every month and provides over 10,000,000 touchpoints a year. The dLife network includes dLife.com with more than 80,000 pages of content that changes daily, 8,500 diabetic recipes, 400 videos, more than 100,000 forum topics, expert Q&A, bloggers, a YouTube channel; and dLifeTV - a weekly television show dedicated solely to diabetes that airs Sunday nights on CNBC at
Press Contact: Sue Ennis, dLife 203.221.3446 firstname.lastname@example.org
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