DLP Cinema(R) Enables Midwest Premiere of Charlotte's Web in Full Digital Projection

Carmike Cinemas Hosts Screening at Site of its 1000th DLP Cinema


Dec 07, 2006, 00:00 ET from Texas Instruments DLP Products

    CEDAR RAPIDS, Iowa, Dec. 7 /PRNewswire/ -- As part of the ongoing
 commitment by DLP Cinema(R) to the delivery of superior digital imagery and
 motion picture excellence, Texas Instruments (NYSE:   TXN) (TI) today
 announced it will jointly host the Midwest premiere of Charlotte's Web, a
 Paramount Pictures release, in conjunction with Carmike Cinemas using DLP
 Cinema technology. This milestone event and location underscore the
 prolific industry adoption of DLP Cinema, allowing mainstream America to
 experience digital picture quality and reliability previously available
 only in select cinematic hub cities.
     In advance of the Charlotte's Web national release on December 15,
 2006, this early premiere event will take place at the Carmike Wynnsong 12
 theatre in Cedar Rapids, Iowa on Thursday, December 7, 2006. Following the
 Midwest premiere, the movie will be screened digitally on DLP Cinema
 projectors in Carmike theatres as well as other DLP digital screens in the
 U.S. and abroad.
     The Midwest premiere location in Iowa was selected to correspond to the
 Carmike Cinemas, Inc., national theatre chain, 1000th auditorium equipped
 with a Christie DLP Cinema projector. This is part of a rapid expansion of
 DLP Cinema theaters exceeding 2,694 worldwide and growing on a daily basis.
     "With pride we celebrate this milestone of our digital cinema
 deployment throughout our theatres," said Michael W. Patrick, Carmike
 Chairman, President and CEO. "In partnership with DLP Cinema, together we
 continue to expose millions of movie-goers across the country to an
 unmatched viewing experience."
     DLP Cinema technology delivers clear, sharp, bright and accurate images
 to movie theatres globally. This digital picture ensures that the movie
 screening looks flawless and each showing is as perfect as the first with
 no annoying scratches, tears or weaving that detract from the movie-going
 experience. These leading attributes ensure that each screening will be of
 the same quality shown to cinema audiences for hundreds of viewings to
     "Paramount Pictures would like to thank DLP Cinema for their continued
 support and marketing efforts on behalf of our films in Digital Cinema,"
 said Jim Smith, Senior Vice President, Operations at Paramount Pictures.
 "We wish them continued success."
     Carmike Cinemas, Inc. is a premiere motion picture exhibitor in the
 United States with 291 theatres and 2,450 screens in 37 states, as of
 September 30, 2006. Carmike's focus for its theatre locations is small to
 mid-sized communities with populations of fewer than 100,000.
     For more information, or to find a DLP Cinema theatre near you, please
 visit http://www.dlpcinema.com .
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. At the heart of every DLP chip is an
 array of up to 2.2 million microscopic mirrors which switch incredibly fast
 to create a high resolution, highly reliable, full color image. DLP
 technology's chip architecture and inherent speed advantage provides
 razor-sharp images and excellent reproduction of fast motion video. Since
 early 1996, more than 10 million DLP subsystems have been shipped. For more
 information, please visit http://www.dlp.com .
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company's businesses
 include Educational & Productivity Solutions. TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more
 than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
 http://www.ti.com .
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products