DLP Cinema(R) Technology Surpasses 5,000 Screen Milestone

Deployed by Every Major Circuit including AMC, Carmike, Cinemark and Regal

Cinema - Now Showing in 42 Countries and Every Continent except Antarctica

Oct 17, 2007, 01:00 ET from Texas Instruments DLP Products

    DALLAS, Oct. 17 /PRNewswire/ -- Texas Instruments (TI) (NYSE:   TXN)
 today announced that its DLP Cinema(R) technology has surpassed the 5,000
 screen milestone on a path to doubling that next year. There are 5,260 DLP
 Cinema enabled theatres installed across the globe, an increase of 140%
 from the same period one year ago.
     The pristine picture quality and ideal combination of contrast, color
 and brightness created by DLP Cinema allowed DLP Cinema technology to
 quickly become the industry standard. DLP Cinema(R) technology is deployed
 throughout 99% of the digital cinema market and is in every continent in
 the world except Antarctica. DLP Cinema expects to surpass 5,500 screens by
 mid November, 2007 and 10,000 screens by the end of 2008.
     In today's highly competitive commercial theatrical market, DLP
 Cinema(R), the authority in digital cinema projection and imaging, is
 making it more economical for theatres to show both 2D and 3D feature
 presentations using the only proven single projector solution, as compared
 to other emerging and commercially unproven formats. DLP Cinema projectors
 are at the heart of 3-D feature presentations and 3-D movies have grown
 rapidly through 2007 to become a key catalyst in the expansion of DLP
 Cinema systems in the U.S. 300 additional DLP Cinema projectors are
 expected to be fitted with 3-D capability in anticipation of the November
 release of Beowulf from Paramount Pictures, bringing the total 3-D equipped
 movie screens in the U.S. to 1,000.
     "DLP Cinema(R) continues to be the driving force behind digital
 cinema," said Nancy Fares, Business Manager for DLP Cinema Products Group.
 "As companies like Real D and Dolby continue to push 3-D developments on
 DLP projection technology, DLP Cinema installations are surging to deliver
 the world's most engaging movie theatre experience."
     "DLP Cinema is a bulletproof projection technology. We selected DLP
 Cinema due to its proven reliability and picture quality as well as the
 film-like presentation. We count on our partners, including DLP Cinema, to
 help us exceed our goal of delivering a superior cinema experience," said
 Michael W. Patrick, President & CEO of Carmike Cinemas.
     For more information about DLP Cinema technology, or to find a movie
 theatre near you equipped with DLP Cinema projectors, please visit:
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 5,000 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 13
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products