DLP(R) Front Projection Technology Targets Consumer Lifestyle Markets with New Products Featuring Innovation in Design and Illumination

New Products and Prototypes Reflect an Increased Focus on Video Gaming,

Multi-media Applications and Milestones in Affordable Pricing

Jan 08, 2007, 00:00 ET from Texas Instruments DLP Products

    LAS VEGAS, Jan. 8 /PRNewswire/ -- Texas Instruments (TI) (NYSE:   TXN)
 today at the 2007 International Consumer Electronics Show (CES) (Central
 Hall, Booth #8204) announced milestones in DLP(R) front projection products
 including innovations in design, illumination and affordability. DLP
 manufacturing customers have reached new levels of picture quality in front
 projection products while presenting a wider range of products spanning a
 variety of lifestyle markets and price points.
     New at 2007 CES are DLP front projection products geared toward video
 gaming and multi-media applications, including a TI prototype gaming
 projector designed in conjunction with video gamers for video gamers. Also
 making their debut at the show: InFocus IN1 projector, which comes with the
 choice of a DVD docking station to become an instant home theater or a
 docking station to become a gaming unit; the Philips UJoy, a personal
 projector geared toward gamers on the go; and ViewSonic's ViewDoc projector
 -- the first of its kind to feature a docking port for an iPod and sound
 input capabilities. Also on display at CES 2007 is a DLP projector
 featuring high brightness, solid state, LED illumination from LG (HS101),
 the next in a series of pocket projectors with significantly enhanced
     DLP-based front projection products have reached a new milestone of
 affordability, with DLP manufacturing customers offering more options than
 ever before for home entertainment front projectors at prices ranging from
 $499 - $999. In Q3, 2006, 58% of projectors under $1,000 featured DLP
 technology, which accounts for nearly 150 models. Manufactures delivering
 HD DLP projectors at breakthrough price points in 2007 include Optoma
 (HD70), Mitsubishi (HD1000) and Acer (PH530) at the sub $1,000 mark and
 BenQ (MP510) and Acer (XD1150) at the sub $500 mark for SVGA models.
     "DLP projector manufacturers are creating innovative new products to
 fit a wide array of lifestyles and applications," said Lars Yoder, Business
 Manager, TI DLP Front Projection Products. "Enabled by DLP technology,
 these exciting new projectors provide outstanding picture quality at price
 points that are more affordable than ever. In less than five years, we've
 seen pricing for high definition DLP projectors drop from $10,000 to below
 $1,000, giving many more consumers the chance to enjoy the 'big screen'
 experience at home," Yoder added.
     Additionally, DLP projector manufacturers are integrating the latest
 DLP 1080p and BrilliantColor(TM) chipsets into their projectors to meet the
 needs of discerning consumers who require optimal video performance.
 BrilliantColor technology enables up to 6-color processing for enhanced
 color saturation and a greater than 50% brightness increase in mid-tone
 images. Multiple products are now available featuring BrilliantColor from
 leading manufacturers.
     Key benefits of DLP projectors include: smoother images with no "screen
 door" effect; crisp and clear presentation of fast motion video; vibrant
 colors created by its BrilliantColor technology; and proven reliability
 across all facets -- picture reliability over time (no fading, yellowing or
 color decay over time as compared to other display technologies), overall
 performance and dust-resistance.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 3,000 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 10
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products