DLP(R) HDTV Continues Market Leading Momentum into 2007

New Slim Form Factor Models, Consumer Demand for Full High Definition 1080p

Resolution and Competitive Pricing Drove Increased Market share in 2006

Mar 01, 2007, 00:00 ET from Texas Instruments DLP Products

    DALLAS, March 1 /PRNewswire-FirstCall/ -- DLP(R) HDTVs, based on
 technology developed by Texas Instruments (TI) (NYSE:   TXN), ranked number
 one in all 1080p HDTV sales for 2006 within the microdisplay category,
 according to data from leading U.S. consumer and retail information
 company, The NPD Group. Indicators point to another strong year for DLP
 with January 2007 statistics reporting DLP HDTVs leading with double the
 sales of 1080p over the nearest competitor in the same segment.
     DLP's overall units sold in the highly competitive 50 inch and above
 HDTV arena experienced a year over year growth of 63% from December 2005 to
 December 2006, according to NPD's retail tracking service. This performance
 cemented DLP's position as the leader in the microdisplay category and
 advanced its position in the HDTV market overall.
     In 2006, DLP sold more HDTVs at a screen size of 50 inch and greater
 than any other competing technology in the U.S. including plasma with 28.9%
 market share in units, according to NPD. In the HDTV 40-49 inch screen size
 space, DLP retained its advantage over other technologies by dominating in
 price per square inch. DLP led in sales of 1080p resolution microdisplay
 models in the U.S. during December, with 61.6% market share in units. More
 than one quarter of all 1080p HDTV sales in the month of December were DLP
 models (27% overall market share in units). Total unit sales of 1080p with
 all technologies increased year over year by an increase of almost seven
 times from December 2005 to December 2006, demonstrating growing consumer
     DLP's growth was driven by several factors including Samsung's
 introduction of slim cabinet models in October 2006; increased consumer
 demand for full high definition 1080p resolution; and competitive price
 points. The 2007 DLP HDTVs from Samsung include a complete line-up of slim
 DLP HDTV offerings and great cabinet styling, with other leading
 manufacturers also expected to introduce slim models in the future. Slim
 DLP HDTVs provide a bigger screen in a smaller space than competing
 technologies while offering the thinnest freestanding display at their
 screen size, at approximately half the weight of plasma TVs. The new slim
 form factor expands display options to include easy shelf mounting.
     TI DLP Products expanded its collaborative marketing efforts with
 manufacturing customers in 2006, which when combined with the DLP national
 advertising campaign, resulted in achieving the highest awareness scores
 experienced by DLP among potential HDTV buyers. Marketing and advertising
 efforts included television campaigns, a major sponsorship with NASCAR and
 retail programs.
     "We're extremely pleased by the progress DLP has made during the past
 year and see further growth in 2007, thanks in large part to the
 innovations of our customers and our supporting brand and marketing
 efforts," said Adam Kunzman, business manager, DLP HDTV Products, Texas
 Instruments. "We expect to see a tenfold increase in the number of slim
 form factor models offered to consumers by DLP customers in 2007, which
 will continue to be a stabilizing force for DLP in the 40-49 inch space.
 This expansion of DLP product lines and innovations such as solid state LED
 illumination, combined with the increasing demand for 1080p quality,
 provide a great environment for DLP market share to grow."
     "DLP was successful in claiming a significant amount of market share in
 2006, particularly in the larger screen sizes, 50 inches and above" said
 Stephen Baker, vice president, industry analysis, The NPD Group. "Even
 during the holiday season when the so-called 'flat-screen war' was at its
 peak for the year, DLP proved to be a viable contender against not only
 other microdisplays, but also against plasma and LCD."
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 3,000 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 10
 million DLP subsystems have been shipped. For more information, please
 visit www.dlp.com.
     About Texas Instruments
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Education Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and the DLP logo are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products