DLP(R) HDTV to Be the HD Sponsor on ESPN's Monday Night Football and Exclusive Sponsor of the NFL on FOX's Ultimate HD Picture Cam

Bowl Championship Series on FOX to Promote DLP HDTV as Exclusive HD Display


Sep 11, 2006, 01:00 ET from Texas Instruments DLP Products

    DALLAS, Sept. 11 /PRNewswire/ -- Texas Instruments (NYSE:   TXN) (TI)
 today announced that DLP HDTV is the high-definition (HD) television
 sponsor for all Monday Night Football games on ESPN, at the same time
 leveraging sponsorship assets that promote DLP HDTV on FOX's NFL coverage
 and the network's Tostitos Bowl Championship Series (BCS) broadcast in
 2007. The BCS determines the participants in the nation's most renowned
 college football bowl games, culminating with the BCS National Championship
 Game to be held in Phoenix in 2007. The new DLP HDTV advertising campaign
 "It's amazing. It's the mirrors." will run during regular season NFL games
 on both networks in 2006 and post-season NFL play and the 2007 BCS on FOX.
     The FOX agreement includes DLP HDTV's exclusive sponsorship of the
 Ultimate HD Picture Cam, giving fans the best view on the field with unique
 angles to the action. Starting Week 10 of the NFL on FOX season, DLP HDTV
 will be presenting sponsor for the "DLP Playoff Picture" giving FOX viewers
 a clear "picture" of teams' postseason possibilities.
     "As the exclusive sponsor for the HD Ultimate Picture Cam on FOX this
 season, DLP technology is putting NFL fans right on the field," said Troy
 Aikman, NFL Hall of Fame Quarterback and FOX Sports announcer. "Fox is
 committed to providing the most engaging and realistic football viewing
 experience, and DLP HDTVs deliver an amazing high-definition picture that's
 ideal for watching fast-action sports."
     "DLP HDTV continues to be a leading display option for football fans
 and consumers who recognize the speed advantage of DLP technology, and want
 the best HD picture for their living rooms," said Doug Darrow, Brand &
 Marketing Manager, TI DLP(R) Products. "ESPN and FOX are great partners to
 showcase DLP HDTV since football audiences are driving national interest in
 HD programming and adoption."
     The ESPN agreement includes online, print and in-studio promotions to
 present DLP HDTV as the best HD display technology for sports.
     More information about DLP HDTV and its amazing picture for football
 fans may be viewed at: www.itsthemirrors.com
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. At the heart of every DLP chip is an
 array of up to 2.2 million microscopic mirrors which switch incredibly fast
 to create a high resolution, highly reliable, full color image. DLP
 technology's chip architecture and inherent speed advantage provides
 razor-sharp images and excellent reproduction of fast motion video. Since
 early 1996, more than 10 million DLP subsystems have been shipped. For more
 information, please visit www.dlp.com
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational & Productivity Solutions business. TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more
 than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at www.ti.com
     DLP, the DLP Logo and DLP Cinema are registered trademarks of Texas

SOURCE Texas Instruments DLP Products