DLP(R) Products Announces New DarkChip(TM) 4 New Chipset to Increase Picture Quality and Contrast Ratios for DLP HDTVs

and Projector Products

    DENVER, Sept. 6 /PRNewswire/ -- DLP(R) Products from Texas Instruments
 (TI) (NYSE:   TXN) today announced the introduction of a new chipset,
 DarkChip(TM) 4, that furthers the position of DLP as a leader in picture
 quality and contrast ratio. The new chipset is reported to deliver 30% or
 more increase in native contrast ratio depending upon the application. All
 DLP product lines, including DLP HDTVs, DLP 1-chip projectors and DLP
 3-chip projectors currently feature products with various chipset
 iterations of DarkChip technology. The new DarkChip 4 will be available in
 a number of products in 2008.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070906/AQTH082)
     "Using our current DLP chipsets, our customers have built some of the
 most competitive Home Theater products in the market, all with excellent
 picture quality," said Lars Yoder, vice president, DLP Front Projection
 Business Unit at TI. "We are proud to introduce the next generation of the
 DLP chip for future product implementations. It will provide our customers
 even more flexibility for designing projectors that can meet the needs of a
 wide range of markets."
     The DarkChip 4 process was first developed for the high brightness and
 contrast picture quality requirements of the digital cinema industry, of
 which DLP Cinema(R) is the founder and uncontested world leader. The
 contrast improvements from DarkChip 4 are achieved by advances in mirror
 design lithography and other proprietary process changes.
     DLP uses a streamlined optical system that efficiently reflects light
 to the screen, resulting in a stunning viewing experience -- crisper
 whites, ultra-rich blacks and images that "pop" on-screen, making it ideal
 for unforgettable presentations or movies. DLP-based products are known for
 their native contrast ratio levels which ultimately sets minimum product
 contrast ratio level for all scene content. Native contrast ratio also sets
 the "black level" of the system.
     "We are constantly searching and innovating new ways to create simply
 the best HDTV experience. The better the native contrast performance our
 mirrors can deliver, the more images will jump of the screen," said Adam
 Kunzman, DLP HDTV business manager. "This breakthrough, combined with our
 other innovations, vibrant colors, high resolution, clarity and digital
 imaging, gives our customers a competitive and unique advantage in the
     At CEDIA (booth #620) DLP is showing multiple demonstrations, of the
 capabilities of the new chipset innovation. The DLP DarkChip(TM) 4 Theater
 features a 3 chip, 1080p DLP projector featuring the new chipset producing
 trillions of colors combined with a native contrast ratio of 15,000:1.
 Additionally, there is a demonstration of a DLP HDTV with DarkChip 4 and
 LED illumination with a native contrast performance beyond 100,000 to 1.
     For more information about DLP technology and select product
 demonstrations with the new DarkChip 4 chipset, visit DLP at booth #620 on
 the show floor at CEDIA.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 50 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 4,500 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 13
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products

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