DLP(R) Products Continue Leadership in 1080p HDTV with the Introduction of a Slim LED HDTV Featuring Greater Than 100,000 to 1 Contrast Ratio

Slim DLP HDTVs, Solid-State Illumination and New Imaging Innovations Take

Center Stage at the DLP CES Booth

Jan 08, 2007, 00:00 ET from Texas Instruments DLP Products

    LAS VEGAS, Jan. 8 /PRNewswire/ -- DLP(R) products from Texas
 Instruments (TI) (NYSE:   TXN) are demonstrating innovation leadership by
 showing the first HDTV with hang-on-the-wall slim design featuring
 solid-state LED illumination and full-HD 1080p resolution. This DLP HDTV
 demonstrates the flexibility and performance of DLP technology using
 advanced components to create an incredible high definition image on the
 screen. This new product, along with other DLP HDTV innovations is on
 display at the 2007 International Consumer Electronics Show (CES) (Central
 Hall - Booth 8204).
     This first-of-a-kind product concept is enabled by a new .65" 1080p DLP
 chipset that is optimized to drive solid-state LED arrays to drastically
 increase contrast performance beyond 100,000 to 1. New 2007 products from
 Samsung based on this new chipset will also be on display.
     The 10-fold contrast improvement provides for a better viewing
 experience in almost any ambient room lighting situation. Additionally, LED
 illumination increases the color saturation to nearly 140% of the NTSC TV
 standard and delivers a color refresh rate of up to 48x the standard TV
 frame rate when combined with the inherent speed of DLP technology. LED
 illumination also provides "Instant On/Off" functionality and replaces a
 conventional lamp with a long-lasting (lifetime) light source.
     Slim DLP products provide the biggest picture in the smallest space by
 utilizing an ultra-thin bezel that maximizes the viewable screen while also
 being the thinnest freestanding display at their screen size. At
 approximately half the weight of plasma TVs, these innovative DLP HDTVs can
 be placed almost anywhere within the home, including easy shelf mounting
 without requiring expensive heavy duty wall brackets. Samsung's 2007 DLP
 line-up includes additional slim DLP HDTV offerings and other manufactures
 are also expected to introduce slim models in 2007.
     "We are thrilled to continue the DLP tradition of HDTV leadership by
 introducing new innovations to enhance image quality even further," said
 Adam Kunzman, business manager, DLP HDTV Products, Texas Instruments. "By
 utilizing advanced illumination such as LED, DLP is capable of exceeding
 100,000 to 1 contrast ratio, while displaying a wider color gamut with full
 1080p resolution. The new slim and lightweight cabinet offers a stylish
 design plus additional flexibility in HDTV placement."
     According to The NPD Group, DLP was the number one selling 1080p HDTV
 technology through November 2006 as well as the leading micro display
 projection technology with 43% of the market share. DLP HDTVs are available
 from leading manufacturers, including Mitsubishi, NuVision, Panasonic,
 Philips, RCA, Samsung, Toshiba and more. CES attendees can view the new
 slim designs and LED-based DLP HDTVs as well as other exciting DLP image
 display products at the DLP Products booth.
     Additional DLP innovations, including the integration of a 3D display
 mode, will be demonstrated by multiple DLP HDTV customers at CES. Due to
 the speed of the DLP technology, true stereoscopic high definition 3D is
 possible for an immersive gaming experience. TI is working with select
 customers to integrate 3D imaging in future DLP HDTV models.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 3,000 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 10
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products