DLP(R) Products Enters New Segment of ProAV Market With Debut of DLP .7 XGA 3 Chip Projector

Projector Puts DLP(R) Technology and Image Quality within Reach of Large

Venues with Smaller Budgets

Jun 19, 2007, 01:00 ET from Texas Instruments DLP Products

    ANAHEIM, Calif., June 19 /PRNewswire/ -- Texas Instruments (TI) (NYSE:  
 TXN) today at InfoComm announced the DLP .7 XGA 3 chip, a platform for
 front projection products in the 5,000-7,500 lumens range. The new platform
 was designed to bring 3 chip DLP brightness, color and reliability to the
 demanding and often budget constrained large venue customers in the Pro AV
     The .7 XGA 3 chip product, named for its diagonal size, resolution and
 architecture, will serve the increasing number of large venues that need
 powerful professional projection. The 5000-7500 lumen market, which serves
 these high volume large venue ProAV applications is expected to grow at 27%
 a year over the next 5 years, according to research firm Pacific Media
 Associates. The new projector is specially suited for these venues,
 including conference rooms and auditoriums, houses of worship, university
 and higher education halls, government and e-cinema customers in the ProAV
     "Getting the value of a high lumen projector just got easier," said
 Nancy Fares, business manager for DLP 3Chip products and DLP Cinema(R).
 "Our manufacturing customers determine final product features and price but
 we anticipate this 3 chip product could help enable manufacturing customers
 slash the price point in half for a projector of this quality. A 3 chip DLP
 system is the only technology that can deliver the color, brightness and
 reliability with the ease of ownership that the ProAV market demands."
     Reliability and total cost of ownership is a major consideration for
 ProAV customers, where projectors are often placed in hard to reach
 locations and serviced by untrained IT professionals. DLP has been proven
 to be a leader in reliable projection technology throughout the Cinema,
 HDTV and Front Projection industries. By reflecting light off the mirrors
 of DLP chips instead of passing light though a panel, DLP 3 chip products
 offer an efficient design that offers incredible picture fidelity. DLP
 projectors offer less required regular maintenance and are easier to own --
 an important concern for all types of projector owners.
     The adoption of the .7 platform allows for a smaller light source,
 prism and DLP chip and will initially launch in one or two lamp
 configurations. The OEM's new products will come complete with a versatile
 full set of lenses, shifts of +100/-50% vertical and +/- 20% horizontal and
 more light for fully saturated colors. Resolutions will be XGA, WXGA and
 720p with more resolution options to come in the future. DLP's 3 chip
 architecture is the only system where color and brightness are on the same
 mode, competing LCD products have separate settings that can compromise
 lumens to operate for color.
     The first DLP global manufacturing customer to release a product
 leveraging the new .7 XGA 3 chip is Sharp(R) with their XG-P610X. The
 projector powered by DLP technology will be available in Q1 2008 through
 Sharp authorized Professional System Integration Projector Dealerships.
 Visit Sharp booth # 7009 to see the projector in use.
     "The strong partnership between Sharp and DLP has resulted in our
 ability to take to market the industry's first projector that specifically
 answers the needs of the growing majority of customers," said Joe Gillio,
 associate director of display product planning, Sharp Imaging and
 Information Company of America. "It is no surprise DLP technology is again
 breaking industry barriers with unparalleled picture quality and
     For more information on DLP technology and customer products, visit
 DLP's Conference Center at booth #2809 on the show floor at InfoComm.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 3,000 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 12
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products