DLP(R) Projection Technology Goes Even More Mobile Texas Instruments Demonstrates Vision for Future of Viewing Mobile Content

Based on New DLP Pico-Projection Technology

    ORLANDO, Fla., March 26 /PRNewswire/ -- Texas Instruments (TI) (NYSE:  
 TXN) during the 2007 CTIA Wireless convention will be demonstrating, to
 select media, a prototype of a DLP(R) pico-projector small enough to fit on
 your finger tips. The latest DLP innovation from the world leader in mobile
 projection solutions enables compelling viewing options that expand beyond
 the limitations of a physical screen for mobile users of cellular phones,
 digital cameras and portable media players.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070326/CLM075 )
     DLP pico-projectors, either as standalone projector or as an integrated
 component in mobile devices, will provide consumers and business
 professionals with the flexibility to share video and graphic content in a
 larger way.
     The DLP pico-prototype further advances TI's mobile projection
 technology, building on the 2006 introduction of DLP-based pocket
 projectors. These products are in the market today from manufacturers,
 including Mitsubishi, Samsung, and Toshiba. Pacific Media Associates (PMA),
 a global research firm, expects this pocket projector category to grow to
 more than 1M units by 2010. TI demonstrated the viewing experience
 advantage of showing mobile phone content on a pocket projector in January
 2007. The introduction of the pico- projector capabilities will provide
 manufacturers and end-users even more options on how they can view and
 share information and content.
     "As the leader in home theater and business projection, TI DLP Products
 continues to develop new and exciting ways that our manufacturing customers
 can apply DLP technology in innovative consumer products," said Frank J.
 Moizio, Worldwide Strategic Marketing and Business Development Manager, TI
 DLP Front Projection. "Over the next few years, we envision a large
 opportunity for the convergence of projection technology and mobile
 devices, like cell phones," Moizio added.
     Now in addition to using TI's world leading OMAP(TM) processor
 technology for processing video and graphics content, mobile manufacturers
 can take advantage of TI DLP pico-projection technology as a new and
 enhanced display option in their devices. As the OMAP wireless application
 platform has helped revolutionize processing of media content on mobile
 devices, DLP pico- projection technology will advance the viewing
 experience of mobile devices providing significant improvements in
 productivity and entertainment experiences.
     Key benefits of DLP projectors include: smoother images with no "screen
 door" effect; crisp and clear presentation of fast motion video; vibrant
 colors created by its BrilliantColor technology; and proven reliability
 across all facets - picture reliability over time (no fading, yellowing or
 color decay over time as compared to other display technologies), overall
 performance and dust-resistance.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 3,300 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 10
 million DLP subsystems have been shipped. For more information, please
 visit www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP logo are registered trademarks of Texas Instruments.

SOURCE Texas Instruments

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