DMA Applauds Senate on Postal Reform Vote

Feb 09, 2006, 00:00 ET from Direct Marketing Association

    WASHINGTON, Feb. 9 /PRNewswire/ -- The Direct Marketing Association (DMA)
 thanks members of the U.S. Senate who passed postal reform legislation (S.662)
 this afternoon in a unanimous consent vote.
     DMA appreciates the efforts of Senator Susan Collins (R-ME), Senator
 Thomas Carper (D-DE), and the other 25 cosponsors of the postal reform bill
 (S.662), as well as Senator Kit Bond (R-MO), who worked closely with Senator
 Collins to address concerns that had stalled consideration of the vote by the
 full Senate.
     "While there are still issues that must be resolved in conference, this
 vote by the full Senate is a long-awaited and positive step on the road to
 postal reform," said Jerry Cerasale, DMA's senior vice president for
 government affairs. "We look forward to working with Senate and House
 conferees, the Administration, and other interested stakeholders as we
 continue to push for the enactment of legislation this year."
     "Right now, the Postal Service is hindered by an operating structure that
 dates back to early 1970s.  But with 9 million jobs and more than $900 million
 in commerce affected by the success or failure of the Postal Service, we
 simply can't wait any longer to give the Postal Service the flexibility it
 needs to operate competitively in the 21st century."
     About the DMA
     The Direct Marketing Association ( is the leading
 global trade association of business and nonprofit organizations using and
 supporting multichannel direct marketing tools and techniques.  DMA advocates
 industry standards for responsible marketing, promotes relevance as the key to
 reaching consumers with desirable offers, and provides cutting-edge research,
 education, and networking opportunities to improve results throughout the
 entire direct marketing process.  Founded in 1917, DMA today has more than
 4,800 corporate, affiliate, and chapter members from the US and 46 other
 nations, including 55 companies listed on the Fortune 100.
     In 2005, companies spent an estimated $161 billion on direct marketing in
 the United States.  Measured against total US sales, these advertising
 expenditures generated an estimated $1.85 trillion in increased sales in 2005,
 or 7% of the $26 trillion in total sales in the US economy (which includes
 intermediate sales).  All together, direct marketing accounted for 10.3% of
 total US GDP in 2005.
     The Power of Direct: Relevance. Responsibility. Results.

SOURCE Direct Marketing Association