WASHINGTON, Feb. 9 /PRNewswire/ -- The Direct Marketing Association (DMA) thanks members of the U.S. Senate who passed postal reform legislation (S.662) this afternoon in a unanimous consent vote. DMA appreciates the efforts of Senator Susan Collins (R-ME), Senator Thomas Carper (D-DE), and the other 25 cosponsors of the postal reform bill (S.662), as well as Senator Kit Bond (R-MO), who worked closely with Senator Collins to address concerns that had stalled consideration of the vote by the full Senate. "While there are still issues that must be resolved in conference, this vote by the full Senate is a long-awaited and positive step on the road to postal reform," said Jerry Cerasale, DMA's senior vice president for government affairs. "We look forward to working with Senate and House conferees, the Administration, and other interested stakeholders as we continue to push for the enactment of legislation this year." "Right now, the Postal Service is hindered by an operating structure that dates back to early 1970s. But with 9 million jobs and more than $900 million in commerce affected by the success or failure of the Postal Service, we simply can't wait any longer to give the Postal Service the flexibility it needs to operate competitively in the 21st century." About the DMA The Direct Marketing Association (http://www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100. In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005. The Power of Direct: Relevance. Responsibility. Results.
SOURCE Direct Marketing Association