DNA Encryption Technology Aids Taiwanese Government in Protecting Alishan High Mountain Tea from Counterfeiters

    STONY BROOK, N.Y., March 30 /PRNewswire-FirstCall/ -- Applied DNA
 Sciences, Inc. (OTC Bulletin Board:   APDN), a DNA security solutions company,
 today announced that the Taiwanese Government in Chiayi County has selected
 the DNA encryption technology developed by APDN's licensee, Biowell
 Technology, Inc. ("Biowell"), as the official standard for their anti-
 counterfeit program to protect Alishan High Mountain Tea production and sales.
     High mountain grown teas are produced mainly in Chiayi and Nantou counties
 in Taiwan at an elevation of more than 1000 meters.  Due to the limited amount
 of tea grown, these teas are most costly and prized by tea connoisseurs around
 the world.  The core brand, Alishan High Mountain Tea, was created by the
 Chiayi County government to unite six main tea production areas: Alishan,
 Fanlu, Zhuchi, Meishan, Chungpu and Dapu.
     According to a study by Packaged Facts in 2004, the world tea market will
 reach $10 billion by 2010.  Tea sales in the U.S. alone grew by 10% from 2003
 to 2004, and sales of specialty and organic teas grew as much as 48% over the
 same period.  Taiwan's black teas and green teas have been produced primarily
 for export. Tea exports account for at least 75% of Taiwan's tea production
 and despite Taiwan's increasingly stronger intellectual property protection
 laws and enforcement efforts, Taiwan's specialty tea growers continue to face
 serious challenges from counterfeiters.
     In response to this need, the Chiayi County government and Farmer's
 Association have adopted DNA encryption technology as part of their strategy
 to combat fraud and counterfeit operations.
     Dr. Jun-Jei Sheu, Chairman of Biowell, stated: "Our proprietary DNA Anti-
 Counterfeit label is designed to make it cost prohibitive, if not impossible
 for counterfeiters to duplicate.  We believe the label also makes it easy to
 quickly differentiate real products from fakes."
     APDN's DNA encryption technology utilizes discrete segments of botanical
 DNA that are extracted from plants and serve as the encryption code. The
 encryption technology can preserve DNA sequences for over 100 years by keeping
 it safe from ultraviolet rays and organic solvents.  The APDN technology has
 been designed to provide an optimal platform for anti-counterfeit purposes and
 it may become the dominant anti-counterfeit solution in the global market.
     Ming-Wen Chen, Magistrate of the Chiayi County government, stated: "We
 have seen positive results from the DNA encryption technology.  According to a
 report from the Central News Agency, the price of Alishan High Mountain Tea
 has increased by 500 TWD for every 0.6 kg."
     In 2005, Biowell produced over 100,000 DNA Anti-Counterfeit labels that
 were carried on the Alishan High Mountain Tea packages.  This represents a
 whole new level in brand protection for high mountain tea in Taiwan based on
 APDN's patented DNA encryption technology.
     Dr. James A. Hayward, CEO of APDN, said: "Our collaboration with the
 Taiwanese Government is intended to be strategic.  It provides us with a
 direct entry into the global consumer product market for tea, which we believe
 will facilitate further market penetration in the United States."
 
     About Applied DNA Sciences, Inc.
     Applied DNA Sciences, Inc. (APDN) develops proprietary DNA-embedded
 security solutions that use plant DNA to verify authenticity and protect
 corporate and government agencies from counterfeiting, fraud, piracy, product
 diversion, identity theft and unauthorized intrusion into physical plant and
 databases. Our common stock is listed on the Over-The-Counter Bulletin Board
 under the symbol  "APDN".  Contact: MeiLin Wan, Applied DNA Sciences, Inc., 25
 Health Sciences Drive, Stony Brook, New York 11790; Tel: 631-444-6861; Fax:
 631-444.8848 http://www.ADNAS.com.
 
     The statements made by Applied DNA Sciences, Inc. may be forward-looking
 in nature and are made pursuant to the safe harbor provisions of the Private
 Securities Litigation Reform Act of 1995.  Such forward-looking statements
 describe the Company's future plans, projections, strategies and expectations,
 and may be identified by words such as "expects", "anticipates", "intends",
 "plans", "believes", "seeks", "estimates" or words of similar meaning.  These
 forward-looking statements are based on assumptions and involve a number of
 risks, uncertainties, situations and other factors that may cause our or our
 industry's actual results, level of activity, performance or achievements to
 be materially different from any future results, level of activity,
 performance or achievements expressed or implied by these statements.   These
 factors include changes in interest rates, market competition, changes in the
 local and national economies, and various other factors detailed from time to
 time in Applied DNA Sciences' SEC reports and filings, including our Form 10-
 KSB, filed on January 12, 2006 and subsequent Quarterly Reports on Form 10-QSB
 and Current Reports on Form 8-K.  The Company undertakes no obligation to
 update publicly any forward-looking statements to reflect new information,
 events or circumstances after the date hereof to reflect the occurrence of
 unanticipated events.
 
 

SOURCE Applied DNA Sciences, Inc.

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.