Do Not Invent and Big Wave Surfing Books Take Five More Awards at Beverly Hills Book Awards

EDEN PRAIRIE, Minn., April 25, 2013 /PRNewswire/ -- Amazon Best-Sellers Do NOT Invent Buggy Whips and Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing have been named Winners in the 2013 Beverly Hills Book Awards. Do Not Invent took three awards -- it was named a winner in the Leadership category and was named a finalist in the categories of Business-Entrepreneurship and Small Business as well as the category of Business Motivational. Big Wave Surfing was named a winner in the category of Business-Entrepreneurship and Small Business and the category of Technology.

About the Beverly Hills Book Awards

This national award, based in Los Angeles, CA, is judged by experts from all aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters. They select award winners and finalists based on overall excellence.

The Genesis Of Do Not Invent

According to the author, Ken Thurber, Do NOT Invent had its genesis in unresolved questions and comments from his first book - Big Wave Surfing - Extreme Technology Development, Management, Marketing and Investing.

Thurber says, "I found that my first book raised many questions, chief among them was - how do people innovate and how do you define innovation?" Accordingly the main theme of the book is about reinvention and understanding how companies position their products. In the pages of Do NOT Invent you'll find case studies of products like the Ford Mustang, the Segway and the iPod.

According to Thurber, "I think part of the appeal of Do Not Invent is American's urge to reinvent their companies, their products, themselves.  People realized in this last downturn that survival equals continual reinvention.

The new heroes are technology titans. People like the late Steve Jobs, Jack Dorsey (founder of Twitter, Square) and Elon Musk (PayPal, Space X, Tesla Motors) who continually reinvent.

That's why many of the case studies in the book concern companies and people from Starbucks to Apple to Picasso who continually reinvented themselves. It's a process. And you have to understand the process of What If? Who Cares? and finally How Big is My Market?"

This book is a must-read for the entrepreneur, the businessman and the individual who truly wants to understand not only product reinvention, but why it's important to keep reinventing yourself as well. As the author Thurber goes on to say, "If you can disrupt the status quo you have the opportunity to create wealth and prosperity for you and your associates. If you do not disrupt the product market, rest assured someone else will."

Signed Copies of Big Wave Surfing and Do Not Invent Buggy Whips Available at Redbery Books

Ken Thurber, the author of best sellers - Big Wave Surfing and Do NOT Invent Buggy Whips - and Redbery Books, have announced the ability to order signed copies of Dr. Thurber's books. Books can be picked up in-store or ordered online.  Redbery, a leading independent book store, has been at the forefront of new ideas in book promotion. Many people are now buying and actively shopping for books signed by authors.

Dr. Thurber's last two books have garnered a significant amount of critical (Big Wave Surfing has garnered over 40 awards since its launch in 2011) and consumer praise, ranking in the top tier of Amazon best sellers at their respective launch dates. According to the author, "Redbery has been an important partner from the start. When I wrote my first general interest non-fiction book, Big Wave Surfing, they were one of the first independent book stores to pick up the book."

While talking about that first book Thurber says, "I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form along the business landscape and that these disruptions will have far-reaching economic, political and social effects."

Thurber continues, "We are talking about disruption, and often extreme techniques are needed to deal with this disruption. If we don't boldly embrace the next wave, the innovation economy, where the next wave of entrepreneurs and job creators will be found, then profound structural changes will occur in American society."

About the Author:

Kenneth J. Thurber, Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.

See and read more about both books at:

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Contact: Press Information
Paul O'Neill, Direct Channel
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SOURCE Kenneth J. Thurber, Ph.D.


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