NEW YORK, Aug. 18 /PRNewswire-FirstCall/ -- Parker Brothers and Donald Trump are challenging consumers to determine whether they have the brains and the brawn to be the next Donald Trump with the launch of TRUMP the Game, the new high-stakes board game, where if you play your cards right, you can make hundreds of millions of dollars, just like The Donald. To celebrate the launch of the new game, available from Hasbro Games, Parker Brothers and The Donald are giving you the chance to win a luxurious stay at Trump's Taj Mahal Resort. Today, game playing enthusiasts, Donald Trump fans, and curious New Yorkers will descend upon Trump Tower, located at 725 Fifth Avenue in New York City. Five chosen contestants will step into a golden "Trump" money machine and compete for a chance to live the fantasy and see what it's like to experience Donald Trump's lavish lifestyle. "TRUMP the Game captures the drama of high stakes real estate investment and allows players to feel the power and make the deals, just like The Donald," says Mark Blecher, Senior Vice President of Marketing, Hasbro Games. "Today's event brings the game to life by giving contestants the chance to earn Trump Money in a fast paced environment, but with the bonus of competing to win a stay at a luxurious Trump Resort." Mr. Trump, surrounded by 10 beautiful Trump Management models in Marc Bouwer designs, will introduce the game and randomly select five participants to enter the golden money machine and grab as much "Trump" money as they can in 15 seconds. The contestant who earns the most Trump cash wins an all- expense paid stay at Trump's famous Taj Mahal Resort, complete with private roundtrip limousine transportation. TRUMP The Game Not surprisingly, the object of TRUMP The Game is to make the most money. But not just millions of dollars -- billions of dollars -- are up for grabs. Players circle the board, bidding and buying big-ticket items, like an Island Resort or Office Building, and acquiring TRUMP cards that are used to strike deals. Think your opponent will pay millions for one of your cards? Try and make a deal. Want your opponent out of a bidding war? Simply lay down your Trump card that has the magic words "You're Fired" and he is out of the negotiations. Each Trump card also features a tip from the legendary deal-maker. When all of the TRUMP cards are played, the player with the most money wins. Hasbro Games manufacturers and markets games and puzzles under the brand names MILTON BRADLEY and PARKER BROTHERS. Included in its product line are some of the world's best-known games and puzzles including: CANDY LAND, the MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, GAME OF LIFE, TRIVIAL PURSUIT and BIG BEN Puzzles. The company also markets its games in three focused initiatives: MY FIRST GAMES (pre-school games), FAMILY GAME NIGHT (family games) and GET TOGETHER (adult games). Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.