Do You Have What It Takes to Be the Next Donald Trump?

Parker Brothers and Mr. Trump Launch TRUMP (TM) The Game and Give

Consumers the Chance to Test Their Mettle



Aug 18, 2004, 01:00 ET from Hasbro

    NEW YORK, Aug. 18 /PRNewswire-FirstCall/ -- Parker Brothers and Donald
 Trump are challenging consumers to determine whether they have the brains and
 the brawn to be the next Donald Trump with the launch of TRUMP the Game, the
 new high-stakes board game, where if you play your cards right, you can make
 hundreds of millions of dollars, just like The Donald. To celebrate the launch
 of the new game, available from Hasbro Games, Parker Brothers and The Donald
 are giving you the chance to win a luxurious stay at Trump's Taj Mahal
 Resort.
     Today, game playing enthusiasts, Donald Trump fans, and curious New
 Yorkers will descend upon Trump Tower, located at 725 Fifth Avenue in New York
 City. Five chosen contestants will step into a golden "Trump" money machine
 and compete for a chance to live the fantasy and see what it's like to
 experience Donald Trump's lavish lifestyle.
     "TRUMP the Game captures the drama of high stakes real estate investment
 and allows players to feel the power and make the deals, just like The
 Donald," says Mark Blecher, Senior Vice President of Marketing, Hasbro Games.
 "Today's event brings the game to life by giving contestants the chance to
 earn Trump Money in a fast paced environment, but with the bonus of competing
 to win a stay at a luxurious Trump Resort."
     Mr. Trump, surrounded by 10 beautiful Trump Management models in Marc
 Bouwer designs, will introduce the game and randomly select five participants
 to enter the golden money machine and grab as much "Trump" money as they can
 in 15 seconds.  The contestant who earns the most Trump cash wins an all-
 expense paid stay at Trump's famous Taj Mahal Resort, complete with private
 roundtrip limousine transportation.
 
     TRUMP The Game
     Not surprisingly, the object of TRUMP The Game is to make the most money.
 But not just millions of dollars -- billions of dollars -- are up for grabs.
 Players circle the board, bidding and buying big-ticket items, like an Island
 Resort or Office Building, and acquiring TRUMP cards that are used to strike
 deals. Think your opponent will pay millions for one of your cards? Try and
 make a deal. Want your opponent out of a bidding war? Simply lay down your
 Trump card that has the magic words "You're Fired" and he is out of the
 negotiations. Each Trump card also features a tip from the legendary
 deal-maker. When all of the TRUMP cards are played, the player with the most
 money wins.
 
     Hasbro Games manufacturers and markets games and puzzles under the brand
 names MILTON BRADLEY and PARKER BROTHERS. Included in its product line are
 some of the world's best-known games and puzzles including: CANDY LAND, the
 MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, GAME OF LIFE,
 TRIVIAL PURSUIT and BIG BEN Puzzles. The company also markets its games in
 three focused initiatives: MY FIRST GAMES (pre-school games), FAMILY GAME
 NIGHT (family games) and GET TOGETHER (adult games).
 
     Hasbro (NYSE:   HAS) is a worldwide leader in children's and family leisure
 time entertainment products and services, including the design, manufacture
 and marketing of games and toys ranging from traditional to high-tech. Both
 internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
 BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the
 highest quality and most recognizable play experiences in the world.
 
 

SOURCE Hasbro