2014

Do You Have What It Takes To Be The Next 'Face' Of L'Oreal Paris? New Telescopic Shocking Extensions Mascara Launches a Digital Contest Seeking Bold and Beautiful Lash Looks

NEW YORK, March 4, 2013 /PRNewswire/ -- Beauty gurus and makeup aficionados will have the chance to demonstrate their most impactful, get-noticed look for the chance to be named the next "face" of L'Oreal Paris.

(Photo:  http://photos.prnewswire.com/prnh/20130304/NY69805 )

In celebration of its recently-launched Telescopic Shocking Extensions Mascara, a beauty innovation that delivers the look of lash extensions, L'Oreal Paris is kicking off a nationwide digital contest* inviting consumers  to snap and upload a photo of their shocking and bold beauty handiwork to www.lorealgetnoticed.com.

ABOUT THE #GETNOTICED CONTEST:
Throughout the duration of the six-week contest, one lucky winner per week will have their photographed look featured in L'Oreal Paris' Shocking Extensions Telescopic Mascara online campaign. The six weekly winners will also receive a year's supply of Shocking Extensions Telescopic Mascara and qualify to win a chance at the grand prize. One grand prize winner will receive an all-expense paid trip to New York City to be photographed by a notable celebrity photographer and featured in a national print advertisement.  Additionally, the grand prize winner will receive a five-year supply of L'Oreal Paris cosmetics – sure to keep their beauty arsenal stocked for years to come. The grand prize winner will be chosen by a panel of top beauty experts, including L'Oreal Paris Consulting Makeup Artist, Billy B.

"Telescopic Mascara delivers the bold look of extensions in a mascara to deliver a dramatic and shocking look," says Billy B. "It's going to be really fun to see all of the diverse and captivating beauty looks submitted for L'Oreal Paris' #GetNoticed contest and campaign – I'm thrilled to be a part of it all." 

While judges will be on the lookout for shocking lashes and beautiful, on-trend makeup looks, it's important that photos convey attributes like confidence, composure, drive, energy and charisma – all qualities possessed by L'Oreal Paris' diverse set of brand ambassadors.

Entrants can follow the below tips to ensure they are taking, selecting and uploading their most shocking, get-noticed beauty look:

  • Let lashes take center stage by applying a couple coats of L'Oreal Paris' Telescopic Shocking Extensions Mascara. This will ensure lashes have ultra-high impact length and shocking intensity (no false lashes permitted!).
  • Use a high-quality camera that will deliver a sharp-focus image full of detail.
  • Look for the right lighting – the brighter, the better; but avoid too-bright sunlight that may cause squinting.
  • Enlist friends to help you identify your best angle. Shooting yourself head-on, or from a bit of a downward angle is usually the most flattering way to go.
  • Consider adding cool photo filters to up the drama and intensity factor.
  • Finally, closely follow the instructions on www.lorealgetnoticed.com to learn how to correctly post and crop photo submissions into the magazine ad format provided, so that judges can see why you should be the next face of L'Oreal Paris.

ABOUT TELESCOPIC SHOCKING EXTENSIONS MASCARA: 
L'Oreal Paris' newest mascara innovation – Telescopic Shocking Extensions Mascara – utilizes Liquid Extensions Technology, which allows the formula to coat lashes for extreme length.  Additionally, Telescopic Shocking Extensions Mascara has a unique lash-hugging brush that consists of 200 bristles and is shaped specifically to the eyelid to ensure that every lash is defined and extended. The innovative formula is available in five shades including Black, Blackest Black, Black Brown, Waterproof Black and Waterproof Blackest Black.

AVAILABILITY
L'Oreal Paris Telescopic Shocking Extensions Mascara is available now at mass-market retailers and drugstores nationwide for a suggested retail price of $9.95.

CONNECT WITH L'OREAL PARIS: 
Contest Page:  www.lorealgetnoticed.com
Contest Hashtag: #GetNoticed
Facebook:  Facebook.com/lorealparis 
Twitter and Instagram:  @LOrealParisUSA
YouTube:  youtube.com/user/lorealparisnyc AND youtube.com/user/destinationbeauty

ABOUT L'OREAL PARIS: 
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – hair color, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl, Studio Line and L'Oreal Kids hair care; Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Go 360 Clean, Sublime Bronze, Sublime Sun and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and Studio Secrets Professional MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out the new www.lorealparisusa.com.

*The contest kicked off on Monday, February 11th at 12:00PM ET and will run through Friday, March 22nd at 11:59PM ET. Terms and Conditions: No purchase necessary to enter or win. A purchase will not increase your chances of winning. For full official rules, visit: www.lorealgetnoticed.com

 

SOURCE L'Oreal Paris



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