Do You Snack Bear Naked(R)?

Bear Naked, Inc., the Company That Revitalized Granola, is Expanding its

Line of Snacking Options to the Marketplace This Month - Meeting Consumers'

Demands for Great-Tasting, Wholesome Snacking Alternatives That Fit Within

Their On-the-Go Lifestyles.

Mar 07, 2007, 00:00 ET from Bear Naked

    NORWALK, Conn., March 7 /PRNewswire/ -- Beginning with the Natural
 Products Expo West trade show in Anaheim, CA, Bear Naked, Inc. will be
 rolling out an expanded portfolio of snacking options this month. The #1
 and #2 granola brand in the natural and conventional channels,
 respectively, will be available in several package sizes and
 configurations, accommodating both consumers' and retailers' requests for
 great-tasting, better-for-you snacking alternatives.
     "From day one, Brendan and Kelly set the goal for Bear Naked to produce
 all-natural granolas that would, hands down, beat the competition on
 taste," says Tyler Ricks, Bear Naked's Senior Vice President of Sales and
 Marketing. "We can confidently say we have reached our goal, as internal
 research shows that taste is the number one reason consumers eat Bear
 Naked." Consumers also enjoy Bear Naked's original soft-baked texture,
 because it allows them to eat their granola as a snack -- straight out of
 the bag. Adds Ricks, "According to industry data, Bear Naked is driving
 granola category growth and we believe its expanded use as a snack is the
 reason why."
     Consumer trends are clear -- better-for-you snacking options are
 driving growth in every food category. However, there is plenty of
 opportunity to better meet consumers' needs. According to Mr. Ricks, "One
 perfect example is the checkout lane -- the final frontier of unhealthy
 food -- as a majority of the items here are still gum, candy and mints.
 Based on consumer trends, a more balanced checkout lane is inevitable. Our
 goal is to partner with retailers that are progressive and want to take the
 lead in driving this change."
     One such partner is Shaw's, the second largest supermarket in New
 England and a division of SUPERVALU. "Bear Naked has been a popular staple
 in our Wild Harvest department, which provides natural and organic foods,"
 says John Reppucci, Assistant Category Manager for Shaw's. "Our customers
 want healthy foods so we're making it easier and more convenient for them
 to find Bear Naked products by stocking them in additional areas of the
 supermarket." Its 2oz. re-sealable bag can be found at salad bars and plans
 are in place for the 1.35 oz. snack packs to be made available at checkout
     Rachel Sanzari, MS, RD, CDN, Bear Naked's Director of Nutrition and
 Communications, couldn't be happier. "It's rewarding to partner with a
 retailer like Shaw's -- one that is willing to break from the mold and
 place our all-natural granolas in the checkout lane, an area historically
 dominated by candy and gum. I hope other retailers will follow Shaw's
 lead." Accordingly, Bear Naked is seeking distribution in locations that
 fit within consumers' on-the-go lifestyles, including drug and convenience
     To make better-for-you snacking easier to come by for on-the-go
 consumers, Bear Naked offers the following portfolio of snacking
 alternatives for its granola line:
     -- Variety Pack:  Twelve (12) 2oz. bags in three flavors; SRP = $8.49
     -- 1.35 oz. Single-Portion Snack Pack:  available in two flavors; SRP =
     -- 6-pack of 1.35 oz. Snack-Pack: available in two flavors; SRP = $4.99
     -- 5 oz. Re-sealable Bag: available in two flavors; SRP = $2.69
     -- 2 oz. Re-sealable Bag:  available in four flavors; SRP = $1.79
     For sales inquires, please contact Alyssa Catalano at 203-655-4442 or
     Members of the media should contact Rachel Sanzari, MS, RD, CDN at
 203-655-4442 or
     About Bear Naked
     In 2002, and at the age of 23, Kelly Flatley and Brendan Synnott
 co-founded Bear Naked, Inc. based on their belief in developing
 great-tasting products made from all-natural ingredients that fuel active
 lifestyles. Just five years later, Bear Naked has nationwide distribution
 and is the #1 and #2 granola brand in the natural and conventional
 channels, respectively. For more information, visit Bear Naked on the web

SOURCE Bear Naked