Doggie Bad Breath Contest

Sergeant's(R) Pet Care Products Holds Contest to Promote National Pet Dental


Feb 18, 2005, 00:00 ET from Sergeant's Pet Care Products, Inc.

    OMAHA, Neb., Feb. 18 /PRNewswire/ -- Sergeant's(R) Pet Care Products,
 Inc., a leading supplier of pet supplies, today held a "Doggie Bad Breath
 Contest" in an effort to promote February as National Pet Dental Month.
     A panel of expert judges put their noses to work to find Omaha's dog with
 the worst breath.  The judges included:
      *  Aromatherapy "guru" from the Universal College of Healing Arts,
         Jeanne Barzydlo
      *  Nebraska Humane Society chief operating officer, Dave Carbaugh
      *  Sergeant's senior category manager, Cindy Oelke
      The judges endured three rounds of smelling dog breath, with the
 first round consisting of sniffing nearly two dozen dogs' breath.  In the
 second round, judges sent the dogs to enter the "Bad Breath Zone," or the
 "Baddest Breath Zone."  Finally, judges crowned "Ladybug," a 13 1/2 year-old
 Greyhound, as Omaha's "Top Dog" of the "Doggie Bad Breath Contest."
     For having the worst breath, "Ladybug" received a year's supply of
 Sergeant's DentaFresh(R) products.  The first and second runners up received a
 gift basket containing DentaFresh and other Sergeant's products.
     "With my practice of working with aromatherapy, I'm one of only a few
 people in the area that actually has clean sinuses," says Jeanne Barzydlo,
 Instructor at the Universal College of Healing Arts.  "I can tell a good smell
 from a bad smell and Ladybug's breath is worse than bad, it's right up there
 with raw sewage."
     "We felt the contest would be a fun way to highlight National Pet Dental
 Month and bring attention to oral disease among pets, which is definitely no
 laughing matter," says Joel Adamson, senior vice president of marketing,
 Sergeant's Pet Care Products, Inc.
     According to the American Veterinary Dental Society, oral disease is the
 number one health problem diagnosed in dogs and cats, affecting approximately
 80% of dogs and 70% of cats over the age of three.  If not treated, oral
 infections can spread throughout the body, shortening the life of a dog by as
 much as five years.
     While professional dental check-ups and cleaning are vital, the use of
 products such as Sergeant's DentaFresh chews can help you manage your pet's
 dental health at home.
     Clinical testing done by Sergeant's with its DentaFresh edible chews has
 demonstrated the product's superior ability to reduce tartar and plaque
 build-up.  "With DentaFresh you get triple teeth cleaning power: ductile
 texture to rub teeth; patented inclusions to scrape teeth; and active
 ingredients to help reduce tartar, plaque and the unpleasantness of 'doggie
 breath,'" says Adamson.
     Routine veterinary dental check-ups and a homecare plan using DentaFresh
 dental chews is the winning combination to keeping your dog's teeth and gums
 clean and healthy.
     Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., and is a
 leading supplier of pet supplies including flea and tick remedies, health and
 well-being products, natural and formulated treats, rawhide chews, toys and
 accessories.  Sergeant's has been caring for pets since 1868 and is one of the
 most trusted names in pet care.  For more information visit the Sergeant's
 website at

SOURCE Sergeant's Pet Care Products, Inc.