Dollar Shave Club Prepares Men for Wind, Sun and Time

Men's Grooming Brand Dollar Shave Club Introduces New Skincare Collection, Big Cloud, to Help Preserve and Protect Against the Elements

Jan 20, 2016, 12:09 ET from Dollar Shave Club

VENICE, Calif., Jan. 20, 2016 /PRNewswire/ -- Dollar Shave Club (DSC), the innovative men's grooming brand, presents new ways for men to protect themselves against nature's harsh elements with the announcement of its first-ever skincare line, Big Cloud. DSC listened to men in need of a better way to take care of their skin and answered with Big Cloud: skin protection from nature's daily harsh elements of wind, sun and time. The launch includes three new products to solve his skincare problems, including Daily Face Moisturizer with Sunscreen, Good Shake Hand Cream and Wind Master Lip Balm.

"After analyzing the category and speaking to our members, we realized that men are stuck choosing products that aren't delivering their desired experience, paying a huge premium for those that do, or using nothing at all," said Founder and CEO, Michael Dubin. "Even unisex brands tend to be tailored to women -- lip balms that are glossy, hand creams that leave a moisture film, and face moisturizers with sunscreen that cause a dewy bronzed glow. Not what guys are looking for. We created Big Cloud to deliver the benefits guys want without the compromise of residue or a premium price."

In developing Big Cloud, DSC found three things in talking to its members:

  • 52% of members use a moisturizer on their hands, but the number one complaint is that the current brand they're using doesn't absorb fast enough. In fact, 93% of non-users said they would purchase hand cream if it were fast-absorbing and left less residue.
  • 61% of members use lip balm, but they complain that most lip balms leave their lips looking shiny and greasy.
  • 16% of members use a daily face moisturizer with SPF, but the top reason cited for non-use is that most products on the market leave their skin looking oily, and often cause breakouts.

DSC created Big Cloud as part of its promise to better men's lives with high-quality products at an affordable price. With quality ingredients, Big Cloud guarantees to provide men with satisfaction in their skincare regimen.

  • Daily Face Moisturizer with Sunscreen, Broad Spectrum SPF 25: Big Cloud's broad spectrum UVA/UVB SPF 25 sunscreen provides full shield protection from the sun's rays, while Sage Leaf Extract helps condition skin without shine. Good for all skin types, the added power of Grape Stem Cells, Birch Bark Extract, and Green Tea Leaf Extract make this non-comedogenic lightweight moisturizer a heavy hitter against dryness, UV stress, and other environmental damage. Your everyday moisturizer and fearless defender against the sun, even when it's hiding behind the clouds.
    Price: $9 (2 oz.)
  • Good Shake Hand Cream: Big Cloud's fast-absorbing, hydrating hand savior with a powder-dry finish. Sinks in to hydrate hands, and dries quickly for a dry touch. Shea Butter helps lock in moisture, while Macadamia Oil, Bean Tree Extract, and Green Tea Leaf Extract combine to help hydrate while minimizing greasy residue. Amber & Thyme deliver a light herbal scent.
    Price: $6 (3 oz.)
  • Wind Master Lip Balm: Big Cloud's non-greasy, moisturizing formulation with Sweet Almond and Jojoba oils, a trio of natural waxes, and Mint Leaf flavor that quickly relieves dryness for hydrated, protected lips that never shine. Enjoy the cool tingle of tasty mint leaf for a soothing relief. The moisture rich, shine free lip protector also comes in a 'Use One, Lose One' pack of two.
    Price: $4 single pack, $6 two pack

To buy, please visit www.dollarshaveclub.com/bigcloud

About Dollar Shave Club
Dollar Shave Club is a men's grooming brand dedicated to helping men live smarter, more successful lives through high-quality personal care products, content and technology. DSC began in March 2012 with a simple offering: deliver high-quality razors for a couple bucks a month. DSC has since launched a lineup of additional products on its march toward owning the men's bathroom. Those products include Big Cloud, a compromise-free skin protection line including Hand Cream, Lip Balm, and Daily Face Moisturizer with Sunscreen; Boogie's Gel, Clay, Cream, Fiber and Paste; Dr. Carver's Easy Shave Butter, Pillowy Shave Lather, Magnanimous Post Shave Cream, and Miracle Repair Serum; and One Wipe Charlies. DSC will soon be the easiest place for guys to get the things they use every day. For more information, visit www.dollarshaveclub.com or you can also follow Dollar Shave Club on Twitter (@DollarShaveClub),Facebook and Instagram.

Press Contact

Kristina Levsky
Director of Public Relations, Dollar Shave Club
Kristina.Levsky@dollarshaveclub.com 

Lauren Bishop and Dani Shaffer
ALISON BROD PUBLIC RELATIONS
laurenb@alisonbrodpr.com/Dani@alisonbrodpr.com   

 

Photo - http://photos.prnewswire.com/prnh/20160119/323924

SOURCE Dollar Shave Club



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