BURLINGTON, Vt., June 15 /PRNewswire/ -- According to Dennis
Gailbraith, senior director of online marketing solutions at J.D. Power &
Associates, 67 percent of new-vehicle buyers are using the Internet to make
car-buying decisions. Research demonstrates that today's buyers will invest
considerable time online before they ever approach a dealership.
While these statistics certainly aren't surprises, it's also obvious
why dealerships are exploring marketing advantages inherent in technology
to stay in step with today's savvy consumers.
For the past three years, a leading automotive technology marketing
company, Dealer.com, has provided a proprietary search engine marketing
program called Dominator designed to help dealerships reach consumers less
expensively and more effectively.
Dealer.com's Dominator has driven the cost per lead in many instances
to less than $8. But the national average for Dominator is under $11 per
contact. When factored over thousands of annual leads, up to fifty-percent
savings to dealerships is substantial.
But the cost value isn't the only advantage of Dominator. The program
also drastically increases efficiency.
Dominator constantly monitors more than 8,000 key words in all major
search engines and makes appropriate updates every 30 minutes around the
clock to ensure that Dealer.com subscribers are most prominently found by
online customers. The entire process is explained in a simple and quick
video found at http://dealer.com/why_dominator.htm.
"No other web solutions provider can offer dealers an on-line marketing
process as productive as Dominator," says Mike Lane, Dealer.com's chief
operating officer. "Our system actually measures performance on each key
word. Better yet, it generates unique leads, thus the dealer's closing rate
is vastly increased when compared to third-party lead-providers or
"Dominator also has intricate safeguards built in to automatically
protect our subscribers from hackers or anyone who would attempt to misuse
That's good news for dealers like Curry Acura in Scarsdale, NY. GM
Michael Miele hired Dealer.com last year to employ the Dominator's search
engine marketing technology for his dealership.
"Our store generated an additional 190 leads in the first month with
only $1,500 of search engine market advertising," he said. "At less than $8
a piece to produce a highly-qualified lead, I'd call Dominator a doubly
"We can track every dollar spent and how that translates to each
related call and e-mail lead from the Dominator search engine ads.
Dominator allows us to know precisely what results we're getting, something
we can't accurately measure from TV, radio or print advertising," added
For a small independent dealer like John Eleftherakis, of John's Auto
Sales in Somerville, MA, the cost-effectiveness and high efficiency of
on-line marketing is unbeatable. He employed Dealer.com five years ago to
develop and build his dealership's custom website. He cites that single
decision as the turning-point in his profitability.
"Our store had a 20-percent increase in sales the first year, and our
leads more than doubled," Eleftherakis said. "Dealer.com knows our business
inside-out and created a website that's easy for consumers to navigate,
while being specifically tailored to meet the needs of our dealership."
Dealer.com offers the only fully integrated website solution that
includes Search Engine Marketing (SEM), Search Engine Optimization (SEO),
and Lead Management. Services include award-winning automotive dealer
website development, user-friendly lead management tools, and the most
proven local search engine advertising solutions available.
For more information about Dealer.com, visit http://www.dealer.com or
call 888.270.3439 or firstname.lastname@example.org.