Dominion Virginia Power's Energy-Saving Light Bulb Program Off to a Bright Start - Sales exceed 197,000 in just four weeks, topping goal for the year

- Instant discounts continue on compact fluorescent light bulbs at 33 of

The Home Depot Stores in Central, Eastern, Northern Virginia

- Program to be expanded to additional retailers in 2008

    RICHMOND, Va., Nov. 5 /PRNewswire/ -- Consumers are seeing new light,
 thanks to Dominion Virginia Power's instant discount program for
 energy-saving compact fluorescent light bulbs (CFLs). Sales in the first
 month have totaled 197,609 CFL bulbs, topping the goal of 150,000 bulbs set
 for 2007.
     "We are extremely pleased with and proud of the program's initial
 success. It means our customers are interested in making energy-conscious
 decisions that empower them," said Dave Green, vice president-Customer
 Service. "By offering a financial incentive, our customers are finding it
 easier to begin energy-efficient practices."
     Dominion is providing a $1.50 discount on single and $3 on multi-packs
 of Energy Star-qualified CFL bulbs purchased at The Home Depot stores in
 Eastern, Central and Northern Virginia. While this year's sales target has
 been reached, Dominion will continue to offer discounts for the remainder
 of the 2007 as part of its multi-year program.
     Dominion set a target of distributing a total of 1.4 million discounted
 CFLs through 2009 when it launched the program Oct. 1. Because of the
 initial popularity of the program, the company will expand it to larger
 goal numbers and will offer the discount at other retailers beginning next
 year. Details of the expansion will be announced later.
     CFL bulbs consume about 75 percent less energy to produce the same
 amount of light as traditional incandescent bulbs and can last up to 10
 times longer. Replacing a 60-watt incandescent bulb with an equivalent CFL
 can save a typical Dominion Virginia Power residential customer $54 during
 the bulb's lifetime, according estimates by the U.S. Environmental
 Protection Agency.
     Dominion customers would save $75 million and reduce carbon dioxide
 emissions by nearly 425,000 tons -- the equivalent of removing 70,000 cars
 from the road for one year -- if all 1.4 million CFL bulbs were to replace
 60-watt incandescent bulbs, according to EPA calculations.
     Dominion, Honeywell and The Home Depot stores in Dominion's Virginia
 service area are cooperating to deliver the CFL program initiative.
 Additional information about the CFL bulb program, a list of participating
 store locations, and instructions about proper CFL bulb disposal and
 recycling can be found on Dominion's Web site,
     Dominion is proud to be an Energy Star partner. Energy Star-qualified
 products meet strict energy efficiency criteria set by the U.S. Department
 of Energy and the EPA.
     Dominion is one of the nation's largest producers of energy, with a
 portfolio of more than 26,500 megawatts of generation. Dominion serves
 retail energy customers in 11 states. For more information about Dominion,
 visit the company's Web site at

SOURCE Dominion Virginia Power

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