RICHMOND, Va., Nov. 5 /PRNewswire/ -- Consumers are seeing new light,
thanks to Dominion Virginia Power's instant discount program for
energy-saving compact fluorescent light bulbs (CFLs). Sales in the first
month have totaled 197,609 CFL bulbs, topping the goal of 150,000 bulbs set
"We are extremely pleased with and proud of the program's initial
success. It means our customers are interested in making energy-conscious
decisions that empower them," said Dave Green, vice president-Customer
Service. "By offering a financial incentive, our customers are finding it
easier to begin energy-efficient practices."
Dominion is providing a $1.50 discount on single and $3 on multi-packs
of Energy Star-qualified CFL bulbs purchased at The Home Depot stores in
Eastern, Central and Northern Virginia. While this year's sales target has
been reached, Dominion will continue to offer discounts for the remainder
of the 2007 as part of its multi-year program.
Dominion set a target of distributing a total of 1.4 million discounted
CFLs through 2009 when it launched the program Oct. 1. Because of the
initial popularity of the program, the company will expand it to larger
goal numbers and will offer the discount at other retailers beginning next
year. Details of the expansion will be announced later.
CFL bulbs consume about 75 percent less energy to produce the same
amount of light as traditional incandescent bulbs and can last up to 10
times longer. Replacing a 60-watt incandescent bulb with an equivalent CFL
can save a typical Dominion Virginia Power residential customer $54 during
the bulb's lifetime, according estimates by the U.S. Environmental
Dominion customers would save $75 million and reduce carbon dioxide
emissions by nearly 425,000 tons -- the equivalent of removing 70,000 cars
from the road for one year -- if all 1.4 million CFL bulbs were to replace
60-watt incandescent bulbs, according to EPA calculations.
Dominion, Honeywell and The Home Depot stores in Dominion's Virginia
service area are cooperating to deliver the CFL program initiative.
Additional information about the CFL bulb program, a list of participating
store locations, and instructions about proper CFL bulb disposal and
recycling can be found on Dominion's Web site, http://www.dom.com.
Dominion is proud to be an Energy Star partner. Energy Star-qualified
products meet strict energy efficiency criteria set by the U.S. Department
of Energy and the EPA.
Dominion is one of the nation's largest producers of energy, with a
portfolio of more than 26,500 megawatts of generation. Dominion serves
retail energy customers in 11 states. For more information about Dominion,
visit the company's Web site at http://www.dom.com.
SOURCE Dominion Virginia Power