Domino's Pizza First in Industry to Offer Mobile Ordering

Sep 27, 2007, 01:00 ET from Domino's Pizza

    ANN ARBOR, Mich., Sept. 27 /PRNewswire-FirstCall/ -- Domino's Pizza
 (NYSE:   DPZ), the recognized world leader in pizza delivery, is making
 ordering a piping, hot pizza even easier with the introduction of mobile
 ordering. Now, customers with web-enabled cell phones can place their order
 from nearly 2,500 of Domino's 5,128 U.S. stores on
     Domino's mobile ordering site is similar to its current online ordering
 Web site, yet even more specialized for the quick order experience.
 Designed for the small screen of a cell phone, features
 a streamlined interface for optimal speed. It also automatically adapts to
 the size of any cell phone screen, no matter what service carrier customers
 use. Once on the site, customers can enter their Domino's online ordering
 username and password and all orders saved on the system will carry-over to
 their mobile device -- including any coupons associated with the order --
 making re-ordering your favorite pizza meal a breeze.
     "With so many people living life on-the-go, Domino's mobile ordering
 delivers even more convenience for our customers' busy lifestyles," said
 Rob Weisberg, Domino's vice president of precision and print marketing.
 "With the addition of yet another order-taking channel, Domino's is
 thrilled to lead the market with this breakthrough technology that
 continues to change the way people think about ordering pizza."
     How it Works
     1. From a web-enabled cell phone (supported by any carrier) visit
     2. Enter your favorite pizza, side-item and Coca-Cola(R) order and
        delivery address
     3. If you are paying by credit card, enter your credit card information
        over Domino's secured network
     4. In about 30 minutes ... Get the door. It's Domino's(R).
     Weisberg continued, "Results from our mobile ordering beta testing were
 very positive leading us to offer this service nationally. We will continue
 to make enhancements to as we roll-out the service in
 new markets."
     About Domino's Pizza(R)
     Founded in 1960, Domino's Pizza is the recognized world leader in pizza
 delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through
 its primarily franchised system, Domino's operates a network of 8,449
 franchised and Company-owned stores in the United States and more than 55
 countries. The Domino's Pizza(R) brand, named a Megabrand by Advertising
 Age magazine, had global retail sales of nearly $5.1 billion in 2006,
 comprised of $3.2 billion domestically and nearly $1.9 billion
 internationally. During the second quarter of 2007, the Domino's Pizza(R)
 brand had global retail sales of more than $1.2 billion, comprised of
 approximately $754.7 million domestically and approximately $492.5 million
 internationally. Domino's Pizza was named "Chain of the Year" by Pizza
 Today magazine, the leading publication of the pizza industry and is the
 "Official Pizza of NASCAR(R)." More information on the Company, in English
 and Spanish, can be found on the web at

SOURCE Domino's Pizza