NEWPORT BEACH, Calif., Dec. 7 /PRNewswire/ -- The biggest movie releases of the year are heavily upon us. But The Grinch isn't the one stealing Christmas this year -- Platinum jewelry is taking center stage. Forget special effects, rehearsals, set designers or film crews. All it will take this holiday season to make your loved ones happy is the gift of pure platinum. The best dramas this season will happen right in your own home at gift-giving time! If you tend to become "Cruella DeVil" during your frantic search for holiday gifts, fear no more -- there is an Unbreakable platinum token of affection for every one in your life. From a platinum heart pendant for your daughter to platinum cufflinks for the man in your life to a beautiful gemstone platinum ring for your mother, you can be sure you won't have to spend Thirteen Days looking for the ultimate gifts. Shopping time will be drastically cut and you'll be able to devote your quality time to friends and family. This season, be Miss Congeniality and ring in the holidays "Hollywood style." Give those on your gift list the most enduring, precious gift of all -- Platinum. It's at the top of every celebrity's wish list including Jennifer Lopez, Debra Messing, Sarah Michelle Gellar, Kristen Davis, Vanessa Williams and Patricia Heaton. With the holidays comes a big boost in engagements. Celebrities such as Madonna, Brooke Shields, Geena Davis, Tara Reid and Kobe Bryant have all joined the "Platinum Posse" and are loving their pure platinum! Platinum is the rarest, purest and most precious metal in the world. It is sizzling hot and most certainly cool. It's classic, chic and totally timeless. Unlike so many other trends in fashion, platinum is timeless in its appeal, possessing the characteristics and inherent value that endure for generations. Platinum ... today's gift and tomorrow's heirloom. Platinum Guild International USA, the marketing arm for the worldwide platinum industry, is dedicated to stimulating and protecting the American market for platinum jewelry. Since the Guild began in 1992, the demand for platinum jewelry has increased more than 1000 percent. For more information about precious platinum jewelry and a free "Platinum Buyer's Guide," write to PGI-USA, 620 Newport Center Drive, Suite 800, Newport Beach, Calif. 92660 or visit the Web site at http://www.preciousplatinum.com.
SOURCE Platinum Guild International USA