Don't be a Scrooge This Holiday Season: - Dazzle Loved Ones with the Gift of Platinum -

Dec 07, 2000, 00:00 ET from Platinum Guild International USA

    NEWPORT BEACH, Calif., Dec. 7 /PRNewswire/ -- The biggest movie releases
 of the year are heavily upon us.  But The Grinch isn't the one stealing
 Christmas this year -- Platinum jewelry is taking center stage.  Forget
 special effects, rehearsals, set designers or film crews.  All it will take
 this holiday season to make your loved ones happy is the gift of pure
 platinum.  The best dramas this season will happen right in your own home at
 gift-giving time!
     If you tend to become "Cruella DeVil" during your frantic search for
 holiday gifts, fear no more -- there is an Unbreakable platinum token of
 affection for every one in your life.  From a platinum heart pendant for your
 daughter to platinum cufflinks for the man in your life to a beautiful
 gemstone platinum ring for your mother, you can be sure you won't have to
 spend Thirteen Days looking for the ultimate gifts.  Shopping time will be
 drastically cut and you'll be able to devote your quality time to friends and
     This season, be Miss Congeniality and ring in the holidays "Hollywood
 style." Give those on your gift list the most enduring, precious gift of all
 -- Platinum.
     It's at the top of every celebrity's wish list including Jennifer Lopez,
 Debra Messing, Sarah Michelle Gellar, Kristen Davis, Vanessa Williams and
 Patricia Heaton. With the holidays comes a big boost in engagements.
 Celebrities such as Madonna, Brooke Shields, Geena Davis, Tara Reid and Kobe
 Bryant have all joined the "Platinum Posse" and are loving their pure
     Platinum is the rarest, purest and most precious metal in the world.  It
 is sizzling hot and most certainly cool.  It's classic, chic and totally
 timeless.  Unlike so many other trends in fashion, platinum is timeless in its
 appeal, possessing the characteristics and inherent value that endure for
 generations.  Platinum ... today's gift and tomorrow's heirloom.
     Platinum Guild International USA, the marketing arm for the worldwide
 platinum industry, is dedicated to stimulating and protecting the American
 market for platinum jewelry.  Since the Guild began in 1992, the demand for
 platinum jewelry has increased more than 1000 percent.  For more information
 about precious platinum jewelry and a free "Platinum Buyer's Guide," write to
 PGI-USA, 620 Newport Center Drive, Suite 800, Newport Beach, Calif. 92660 or
 visit the Web site at

SOURCE Platinum Guild International USA