NEW YORK, Dec. 11 /PRNewswire/ -- Revolutionizing the direct-selling model for the next generation of women, mark, the beauty and fashion boutique brand of Avon Products, launches new digital social selling application that will connect shoppers with Representatives on Facebook for the first time. The mark e-commerce boutique allows Facebook users to shop on the "mark. girl" Facebook Page and connect directly with mark Reps. Reps can also use this new tool to build their business and build their sales by opening a digital dialogue with new clients.
"With this application, our vision to truly re-imagine direct-selling has been realized," said Claudia Poccia, Global President of mark. "We know the 'digital native' mark girl lives and plays in the online space, so it was important for us to utilize Facebook as a venue where our mark Rep could successfully grow her business and connect with new and existing customers. With this revolutionary social selling tool, we have transformed social network selling from door-to-door to wall-to-wall."
This just-introduced application lives on the "mark. girl" Facebook Page and allows users to browse and purchase an edited collection from the mark brand without leaving the Facebook Page. Upon check-out, users are encouraged to search for mark Reps on Facebook or one in their geographical area, allowing the mark Rep to receive commission for the sale and gain new clients.
"We know that the mark girl is hanging out on social networking sites such as Facebook and we know that she has an average of 400 Facebook friends," says Annemarie Frank, director of digital and strategic alliances at mark. "This application opens the door for the mark Reps, providing them with the tools to gain new customers through Facebook and cultivate relationships using Facebook features like chat, messages, newsfeed updates, and wall postings."
mark is the only company to have a social selling component that connects shoppers on Facebook with mark representatives. To create this new social-selling tool, mark partnered with Alvenda, a social shopping platform.
"When mark partnered with us to launch their e-commerce boutique on Facebook, our goal was to give their mark Reps the ability to leverage the viral features of Facebook to sell more products," says Wade Gerten, CEO of Alvenda. "The Rep locator feature is also a nice example of how you can use Facebook to make it easier for customers to shop with their friends."
In the future, mark and Alvenda will introduce innovations that allow Facebook users to socially share the mark experience through their newsfeeds, providing greater opportunities for the mark Rep to grow her business.
To experience the mark e-commerce boutique or to receive more information about the brand, visit www.facebook.com/mark-girl and click on the "shop" tab, www.meetmark.com or follow us at twitter.com/markgirl.
mark is an expertly edited, beauty & fashion boutique brand that goes beyond "selling." Founded by Avon Products, Inc. in 2003, mark provides young women the opportunity to open and grow their own business and learn valuable management, marketing and networking skills. Social beauty TM is at the heart of the brand and represents a social connection and conscience. The mark girl can make her mark by choosing what, when and how to engage with the brand by going online to the brand's websites, the mark girl TV YouTube channel, social sites such as Facebook and Twitter and in the pages of the mark magalog and through mark Representatives.
Contact: -------- Erin Wolf, KAPLOW / 212.221.1713 Kimberly Waite, mark / 212.282.8196
Alvenda(TM) is a registered trademark of Alvenda Inc.
Facebook® is a registered trademark of Facebook Inc.