Upscale, Offbeat Variety Show is Inspired by the Iconic 'The Most Interesting Man in the World' Campaign

WHITE PLAINS, N.Y., Oct. 12 /PRNewswire/ -- Dos Equis today announced the return of "The Most Interesting Show in the World" tour (MISW), a one-of-a-kind, touring upscale, offbeat variety show inspired by the award-winning "The Most Interesting Man in the World" campaign. This year's MISW will once again feature a menagerie of multinational performers, including acrobats, beatboxers, burlesque performers, contortionists, crossbow marksmen and daredevils that will excite and delight audiences in 16 cities from coast to coast.

"We had great consumer response to the launch of the Most Interesting Show in the World last year and are focused on building upon that success to create an even more dynamic and unique brand experience," said Paul Smailes, brand director for Dos Equis. "We're bringing together engaging new entertainers and previous fan favorites to thrill consumers and continue to reinforce Dos Equis as the champion of interesting."

Angelo Moore, poet, spoken word performer, saxophonist and founding member of the influential punk rock band "Fishbone," will serve as the show's host and MC.

Beginning with San Francisco on Oct. 20, the MISW will travel from the West Coast to the East Coast and make 16 tour stops, including shows in Atlanta, Chicago, Dallas, Los Angeles and New York, enthralling audiences at upscale nightlife venues across the country with a unique blend of humor, seductiveness and visual entertainment.

New York-based Mirrorball is the experiential marketing agency in charge of the development and implementation of the multi-award winning MISW tour.

The show is written and produced by Randy Weiner and Weiner Entertainment Group. Weiner is the creator of the "The Donkey Show," a variety program that has toured New York, London, Madrid and Seoul, as well as the Las Vegas show "Beacher's Madhouse."

The MISW tour will be supported by online media and local in-market promotions.

All MISW attendees must be 21 or over.

For more information, please visit www.dosequis.com/mostinterestingshow.

MISW 2009 TOUR SCHEDULE*

    DATE           CITY                 VENUE
    Oct. 20        San Francisco        Mezzanine
    Oct. 21        Los Angeles          Avalon
    Oct. 22        San Diego            4th and B
    Oct. 23        Scottsdale           Venue of Scottsdale
    Oct. 26        Denver               Cervantes Masterpiece Ballroom
    Oct. 29        Houston              Warehouse Live!
    Oct. 30        San Antonio          Scout Bar
    Oct. 31        Dallas               Granada Theater
    Nov. 1         Austin               La Zona Rosa
    Nov. 2         Austin               La Zona Rosa
    Nov. 6         Chicago              Park West
    Nov. 10        Atlanta              Variety Playhouse
    Nov. 11        Charlotte            The Visulite Theater
    Nov. 12        Baltimore            Recher Theater
    Nov. 13        New York             Webster Hall
    Nov. 18        Tampa Bay            Skipper's Smokehouse
    Nov. 19        Ft. Lauderdale       Revolution Live

    *Dates and venues are subject to change

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

    For More Information Contact:
    Carlos Manzanillo at Rogers & Cowan
    310-854-8196 or cmanzanillo@rogersandcowan.com

SOURCE Heineken USA

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