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Dot Eco LLC and Announce Mutual Support of Their Missions to Rise to the Challenge of the Climate Crisis

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SANTA MONICA, Calif., Aug. 20 /PRNewswire/ -- Dot Eco LLC today announced its support of, the international campaign to fight dangerous climate change by getting carbon levels back to 350 parts per million in the atmosphere. In order to unite the public, media, and political leaders behind the 350 goal, is harnessing the power of the internet to coordinate a planetary day of action on October 24, 2009. today also announced that it has joined Al Gore, the Alliance for Climate Protection and Surfrider in supporting Dot Eco LLC's application to create a new ".eco" top level domain.

"Dot Eco LLC and share a similar mission - to get carbon levels back to 350 parts per million in the atmosphere and organize a global movement to solve the climate crisis. Dot Eco has our full support for its application to ICANN for the .eco top level domain. We wish we could be already," said Jon Warnow,'s Internet Director.

Website and email addresses ending in .eco will enable individuals to express their support for environmental causes, companies to promote their environmental initiatives and environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter and mission, over 57% of the profits of the .eco initiative will be distributed to support environmental causes.

"We fully support, their mission to inspire the world to rise to the challenge of the climate crisis is of utmost importance. We are going to do everything we can to help them coordinate a planetary day of action on October 24, 2009," said Fred Krueger, CEO of Dot Eco LLC.

The advisory board of Dot Eco LLC includes Davis Guggenheim (director of An Inconvenient Truth), Roger Moore (renowned actor and Goodwill Ambassador for UNICEF), Richard Muller (Author of Physics for Future Presidents and contributor to the Intergovernmental Panel on Climate Change) and Jim Dufour of the Scripps Institution of Oceanography.

Earlier this week, Dot Eco LLC also announced that renowned activist, Mark Massara, is joining the initiative as its Chief Policy Officer to oversee policy development and legal concerns for the new top-level domain. This comes shortly after Jim Dufour, Associate Director at Scripps Institution of Oceanography's Instrument Development Group, joined the initiative as the group's Chief Environmental Officer.

About Dot Eco LLC

Dot Eco LLC was founded by Fred Krueger, Clark Landry and Minor Childers to secure, operate and promote the .eco top level domain in order to promote environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in late 2009. For more information visit:

About is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis--the solutions that justice demand. In order to unite the public, media, and our political leaders behind the 350 goal, is harnessing the power of the internet to coordinate a planetary day of action on October 24, 2009. hopes to have actions at hundreds of iconic places around the world - from the Taj Mahal to the Great Barrier Reef to your community - and clear message to world leaders: the solutions to climate change must be equitable, they must be grounded in science, and they must meet the scale of the crisis.



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