dots Goes Digital with Shopping Experience The women's retailer makes affordable fashion available nationwide with launch of e-commerce site.

CLEVELAND, Nov. 7, 2012 /PRNewswire/ -- dots, the fashion specialty apparel retailer with 420 stores located in 28 states, is proud to announce the launch of the company's new e-commerce website. The new site went live today.  Complementing its brick and mortar business, e-commerce will provide the consumer accessibility to its fashions, anywhere, anytime, 24/7.  

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"This is a very exciting milestone for dots. It's all about giving the customer choices…of how, when and where she wishes to shop, or pre-shop through our e-commerce site. Having the option to buy online is a huge asset to our company. Even more importantly, it provides a convenience our customers have been asking for," said dots CEO Lisa Rhodes. "We want to deliver a seamless, 360 degree brand experience, irrespective of where or when she shops."

The new e-commerce site will reflect the fresh, new look of our dots stores. It will feature all current offerings in sizes 0-24, along with an assortment of accessories, footwear and jewelry.  "The e-commerce site will actually be our largest single store," said Rhodes. "If she can't find an item she loves at her favorite neighborhood store, she can now get it online."

dots' stores and its associates are focused on the overall customer experience, and the online store will be no different.

"Making fashion fun and achievable is a key message we want to communicate and deliver," said Rhodes. "We will engage our shoppers through an integrated marketing approach." E-commerce and social media play important strategic roles in accomplishing this. Customers can share their favorite items, wish lists and purchases with friends and while doing this build even greater affinity and loyalty to our dots brand.

For additional information on dots, including the e-commerce launch and latest style trends, please visit www.dots.com, or follow dots on Twitter and Facebook.

ABOUT dots

A mainstay in women's specialty retail for over 20 years, dots' growth and success was founded on a passion for retail that stems from a belief that it doesn't cost a lot to look great! dots is committed to staying ahead of the latest trends with fashion-forward buyers shopping Europe, New York and Los Angeles for the next fresh and fun look. Today, the company is a vibrant, growing retailer with more than 400 stores within a 28-state footprint. Visit dots online at www.dots.com.

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