doubleTwist Launches Platform to Help Consumers Liberate Their Digital Media

Company Secures Funding from Index Ventures and Northzone Ventures

Feb 19, 2008, 00:00 ET from doubleTwist Corporation

    SAN FRANCISCO and OSLO, Norway, Feb. 19 /PRNewswire/ -- doubleTwist
 Corporation, a company devoted to helping consumers liberate their media,
 unveils its initial product offerings and announces the close of its Series
 A venture funding from Index Ventures and Northzone Ventures.
     Founded in March 2007 by Monique Farantzos and Jon Lech Johansen (also
 known as DVD Jon), doubleTwist's mission is to enable consumers to enjoy
 their digital media on the widest possible range of devices. Although the
 explosive adoption of CE devices has enabled any consumer to create and
 consume digital media, the process of sharing and moving media between the
 desktop and various devices such as mobile phones, gaming platforms and
 set-top boxes has become increasingly painful. doubleTwist is addressing
 this pain point by empowering consumers to easily share, consume and sync
 audio, video and photos regardless of device, file format or social
     "When you receive an email, you can read it on your Blackberry, web
 mail, or Outlook. E-mail just works. With digital media such as video from
 a friend's cell phone or your own iTunes playlists, it's a jungle out
 there. It can be an hour-long exercise in futility to convert files to the
 correct format and transfer them to your Sony PSP or your phone," said
 Monique Farantzos, co-founder and CEO of doubleTwist.
     "The digital media landscape has become a tower of Babel, alienating
 and frustrating consumers. Our goal is to provide a simple and well
 integrated solution that the average consumer can use to eliminate the
 headaches associated with their expanding digital universe."
     doubleTwist is introducing a complete solution for sharing media
 between friends and family as well as syncing content to popular devices.
 The initial doubleTwist product offerings include doubleTwist desktop, an
 application featuring an intuitive interface for sharing, consuming and
 syncing personal media; and "Twist me!," a social network application that
 allows users to share media directly from their profile pages. The beta
 release enables consumers to share media with their Facebook friends and
 provides sync support for the Sony PSP, Nokia N Series, Sony Ericsson
 Walkman & Cybershot phones, LG Viewty, and Windows Mobile smart phones such
 as those from HTC and Palm. Apple iPhone users will soon be able to view
 content they receive from friends by accessing doubleTwist from their
 phone's Safari browser.
     The desktop application, which currently works on Windows XP or Vista,
 is available as a free download at A Mac OS
 version of the desktop application is expected in Q2 2008. Support for
 additional devices will be added to doubleTwist desktop on a regular basis
 and consumers are encouraged to request integration with their favorite
 devices at
     With doubleTwist desktop, sharing content is as easy as dragging and
 dropping files to friends. Users simply select the friends they want to
 share photos, audio or video with and doubleTwist transparently uploads the
 files and notifies recipients of their availability.
     doubleTwist has developed a "plug and play" solution for transferring
 and syncing media to supported devices. When a user connects a digital
 camera, mobile phone or PSP, media files are found and displayed on
 doubleTwist desktop. Users select the media they wish to transfer and the
 application transparently handles any necessary format conversions. The
 application also integrates with iTunes, allowing users to sync their music
 playlists and iTunes music purchases with their Sony Ericsson, Sony PSP,
 Windows Mobile, LG Viewty, Nokia N series phones and Amazon's Kindle.
     "We've built a format agnostic solution that handles the complexity of
 file and device compatibility so consumers don't have to," said Jon Lech
 Johansen, founder and CTO.
     "We are exited about our partnership with doubleTwist," said Index
 Ventures Partner, Neil Rimer. "doubleTwist has created a simple yet
 powerful solution for a growing consumer issue. Consumers will no longer
 tolerate having their digital media tied to a single device or platform. We
 believe they want the flexibility of managing media using their preferred
 tools, purchase content in the store that offers them the best value, and
 enjoy their media on the device that offers the best playback experience.
 doubleTwist's ability to liberate every consumer's media should make it a
 hugely popular application."
     About doubleTwist Corporation
     doubleTwist Corporation is focused on simplifying the digital media
 experience and helping consumers liberate their media. The company's
 flagship product -- doubleTwist desktop -- allows any user to easily
 transfer, share and sync across popular devices and among social networks.
 Based in San Francisco and Oslo, doubleTwist was founded by Jon Lech
 Johansen (also known as DVD Jon) and Monique Farantzos and is backed by
 Index Ventures and Northzone Ventures.
     About Index Ventures
     Index Ventures has been active in technology venture investing since
 1996. The firm is dedicated to helping great entrepreneurial teams in the
 information technology and life science sectors build their companies into
 market-defining global leaders. The firm has offices in Geneva, London and
 Jersey. Index Ventures is an active investor in the consumer internet
 sector and recent investments in this space include (CBS), the
 online social music revolution and Stardoll, the celebrity doll dress-up
 site for girls. Other landmarkinvestments include Betfair, the world's
 largest betting exchange, Skype (eBay) and MySQL (Sun Microsystems), and
 Genmab, one of the largest antibody pharmaceutical companies in the world.
 For more information, please visit

SOURCE doubleTwist Corporation