Dove(R) Launches the Dove Digital Channel - Innovative New Media Channel to Transform Dialogue with Consumers, Chart

Future of Online Media in the Consumer Space -



    ENGLEWOODCLIFFS, N.J., April 10 /PRNewswire/ -- Today Dove, the global
 beauty brand, announced it is launching the Dove Digital Channel, a
 consumer destination site that brings The Campaign for Real Beauty and the
 Dove product portfolio to life for visitors. The new media channel signals
 a new approach to Dove's online marketing, providing a dedicated digital
 presence that will expand the brand's relationship and dialogue with its
 consumers. The Dove.com site launches today in the U.S. and will be rolled
 out globally with upcoming launches in the UK and Canada over the next
 three months.
 
     The Dove Digital Channel is the re-launch of Dove.com as a unified
 worldwide digital presence designed to be a trusted source for information,
 education and inspiration. The Channel experience is directly aligned with
 the brand mission: to make more women feel beautiful every day by widening
 today's stereotypical view of beauty and inspiring women to take great care
 of themselves.
 
     Dove is now raising the game in the digital space by creating a new
 unprecedented marketing alliance with OgilvyInteractive and Microsoft's
 MSN. OgilvyInteractive brings deep understanding of the Dove brand, its
 mission and "beauty philosophy" as well as the ability to bridge consumers'
 insights into unique digital solutions across multiple platforms. MSN, a
 technology leader with deep institutional knowledge of the evolving digital
 space, provides Dove with accelerated access to its global audience of 465
 million unique users per month in 42 markets and 21 languages.
 
     OgilvyInteractive, MSN and Dove developed the Dove Digital Channel to
 build on the existing real beauty conversation and redefine the digital
 experience through the development of a robust online community. The
 digital site will personalize each visitor's experience based on each
 individual's choices and combines technical innovation with intelligent
 design.
 
     The Dove Digital Channel will feature an editorial board of experts,
 inspirational guest editors and specially selected "ambassadors" all of
 whom will drive conversation around today's "burning questions" -
 provocative, timely and relevant topics central to the real beauty debate.
 Women will have the opportunity to join the conversation in a positive,
 educational and inspiring environment through blogs and message forums at
 both Dove.com and Dove.MSN.com. In addition, women will have the
 opportunity to learn about Dove products through video shorts, op-ed pieces
 and editorial online.
 
     The editorial board consists of real women with a wide range of ages,
 life experience and opinions; all with strong ties to the Campaign for Real
 Beauty. In the U.S., board members include: Jessica Weiner, author and
 global ambassador for the Dove Self-Esteem Fund; Stacy Nadeau, motivational
 speaker and Dove Real Woman from the launch of Campaign for Real Beauty;
 Ann Kearney- Cooke, Ph.D., psychologist and director of the Cincinnati
 Psychotherapy Institute; Wendy Katzman, and Athena Uslander, Dove Real
 Women who helped launch the pro-age phase of Campaign for Real Beauty in
 2007.
 
     "Our goal is to become a global leader and a true digital media force
 by completely redefining the digital experience for women worldwide," said
 Kathy O'Brien, marketing director for Dove in North America. "We can do
 this by leveraging the Dove "real beauty" credentials -- our philosophy,
 compelling content and product offerings."
 
     About Dove
 
     The Dove mission is to make women feel more beautiful every day by
 challenging today's stereotypical view of beauty and inspiring women to
 take great care of themselves. Dove, manufactured by Unilever, is the No. 1
 personal wash brand nationwide. One in every three households uses a Dove
 product, which includes beauty bars, body washes, face care, anti-
 perspirant/deodorants, hair care and styling aids. Dove is available
 nationwide in food, drug and mass outlet stores.
 
     About Unilever
 
     Unilever (NYSE:   UL, UN), one of the world's largest consumer products
 companies, aims to add vitality to life by meeting everyday needs for
 nutrition, hygiene and personal care. Each day, around the world, consumers
 make 160 million decisions to purchase Unilever products. The company has a
 portfolio of brands that make people feel good, look good and get more out
 of life.
 
     In the United States these brands include recognized names such as:
 Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
 Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
 Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
 All of the preceding brand names are registered trademarks of the Unilever
 Group of Companies. Dedicated to serving consumers and the communities
 where we live, work and play, Unilever in the United States employs
 approximately 13,000 people in more than 60 office and manufacturing sites
 in 24 states and Puerto Rico - generating nearly $10 billion in sales in
 2006. For more information, visit www.unileverusa.com.
 
     About OgilvyInteractive Worldwide
 
     Ranked by Forrester as the leading Interactive Agency in 2007,
 OgilvyInteractive is the world's largest and most experienced full-service
 digital marketing agency, with a global network extending to 56 countries.
 Founded in 1983, OgilvyInteractive offers full service digital media,
 creative, marketing, consulting, analytic services and creates immersive
 brand experiences online designed to deliver profitable customer
 relationships. OgilvyInteractive is a wholly-owned subsidiary of OgilvyOne
 Worldwide, a unit of The Ogilvy Group. The agency is part of WPP Group plc
 (Nasdaq:   WPPGY), one of the world's largest communications services groups.
 
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
 
Contact: Stacie Bright/Unilever 203-625-1130 stacie.bright@unilever.com Viet N'Guyen/Edelman 212-704-4535 viet.n'guyen@edelman.com

SOURCE Dove

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