ENGLEWOODCLIFFS, N.J., April 10 /PRNewswire/ -- Today Dove, the global
beauty brand, announced it is launching the Dove Digital Channel, a
consumer destination site that brings The Campaign for Real Beauty and the
Dove product portfolio to life for visitors. The new media channel signals
a new approach to Dove's online marketing, providing a dedicated digital
presence that will expand the brand's relationship and dialogue with its
consumers. The Dove.com site launches today in the U.S. and will be rolled
out globally with upcoming launches in the UK and Canada over the next
The Dove Digital Channel is the re-launch of Dove.com as a unified
worldwide digital presence designed to be a trusted source for information,
education and inspiration. The Channel experience is directly aligned with
the brand mission: to make more women feel beautiful every day by widening
today's stereotypical view of beauty and inspiring women to take great care
Dove is now raising the game in the digital space by creating a new
unprecedented marketing alliance with OgilvyInteractive and Microsoft's
MSN. OgilvyInteractive brings deep understanding of the Dove brand, its
mission and "beauty philosophy" as well as the ability to bridge consumers'
insights into unique digital solutions across multiple platforms. MSN, a
technology leader with deep institutional knowledge of the evolving digital
space, provides Dove with accelerated access to its global audience of 465
million unique users per month in 42 markets and 21 languages.
OgilvyInteractive, MSN and Dove developed the Dove Digital Channel to
build on the existing real beauty conversation and redefine the digital
experience through the development of a robust online community. The
digital site will personalize each visitor's experience based on each
individual's choices and combines technical innovation with intelligent
The Dove Digital Channel will feature an editorial board of experts,
inspirational guest editors and specially selected "ambassadors" all of
whom will drive conversation around today's "burning questions" -
provocative, timely and relevant topics central to the real beauty debate.
Women will have the opportunity to join the conversation in a positive,
educational and inspiring environment through blogs and message forums at
both Dove.com and Dove.MSN.com. In addition, women will have the
opportunity to learn about Dove products through video shorts, op-ed pieces
and editorial online.
The editorial board consists of real women with a wide range of ages,
life experience and opinions; all with strong ties to the Campaign for Real
Beauty. In the U.S., board members include: Jessica Weiner, author and
global ambassador for the Dove Self-Esteem Fund; Stacy Nadeau, motivational
speaker and Dove Real Woman from the launch of Campaign for Real Beauty;
Ann Kearney- Cooke, Ph.D., psychologist and director of the Cincinnati
Psychotherapy Institute; Wendy Katzman, and Athena Uslander, Dove Real
Women who helped launch the pro-age phase of Campaign for Real Beauty in
"Our goal is to become a global leader and a true digital media force
by completely redefining the digital experience for women worldwide," said
Kathy O'Brien, marketing director for Dove in North America. "We can do
this by leveraging the Dove "real beauty" credentials -- our philosophy,
compelling content and product offerings."
The Dove mission is to make women feel more beautiful every day by
challenging today's stereotypical view of beauty and inspiring women to
take great care of themselves. Dove, manufactured by Unilever, is the No. 1
personal wash brand nationwide. One in every three households uses a Dove
product, which includes beauty bars, body washes, face care, anti-
perspirant/deodorants, hair care and styling aids. Dove is available
nationwide in food, drug and mass outlet stores.
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 160 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out
In the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever in the United States employs
approximately 13,000 people in more than 60 office and manufacturing sites
in 24 states and Puerto Rico - generating nearly $10 billion in sales in
2006. For more information, visit www.unileverusa.com.
About OgilvyInteractive Worldwide
Ranked by Forrester as the leading Interactive Agency in 2007,
OgilvyInteractive is the world's largest and most experienced full-service
digital marketing agency, with a global network extending to 56 countries.
Founded in 1983, OgilvyInteractive offers full service digital media,
creative, marketing, consulting, analytic services and creates immersive
brand experiences online designed to deliver profitable customer
relationships. OgilvyInteractive is a wholly-owned subsidiary of OgilvyOne
Worldwide, a unit of The Ogilvy Group. The agency is part of WPP Group plc
(Nasdaq: WPPGY), one of the world's largest communications services groups.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.