Dr. Bronner's Magic Soaps to Give Presentation on Its Fair Trade Program at San Francisco Green Festival

Gero Leson to Represent Dr. Bronner's Magic Soaps on Panel Entitled:

'Why Fair Trade Matters: The Human Face Behind the Label'

Nov 07, 2007, 00:00 ET from Dr. Bronner's Magic Soaps

    SAN FRANCISCO, Nov. 7 /PRNewswire-USNewswire/ -- On Sunday, November
 11th at the Green Festival in San Francisco, California Dr. Bronner's Magic
 Soaps will present on our project to source all major ingredients in our
 world-renowned soaps from sources that are certified to Fair Trade and
 organic standards.
     A quiet revolution is happening across the globe, affecting the
 products we use each day. Fair Trade is helping producers build the means
 to make a better living, maintain their traditional lifestyles with
 dignity, and create a brighter future for their children. While bringing to
 light the human stories behind this expanding social justice and
 environmental movement, panelists will share what you can do to support
 Fair Trade in your neighborhood, and, in turn, help families and
 communities around the world.
     WHAT: "Why Fair Trade Matters: The Human Face Behind the Label" Panel
     WHO: Dr. Bronner's Director of Special Operations Gero Leson, Andrienne
 Fitch-Frankel, Global Exchange and Yochanan Zakai, Coop America
     WHEN: 3:00 p.m. Sunday, November 11, 2007
     WHERE: San Francisco Green Festival at the San Francisco Concourse
 Exhibition Center (Room 2)
     As Dr. Bronner's Director of Special Operations, Leson coordinates the
 conversion of Dr. Bronner's raw materials for soaps and cosmetics to
 sources that are certified as "organic" and "fair trade". Initial projects
 include a coconut oil mill in Sri Lanka that purchases from family-owned
 estates, a small-holder project for palm oil in Ghana and close cooperation
 with Canaan Fair Trade, a company in the West Bank that purchases olive oil
 from more than 1500 smallholders organized in the Palestine Fair Trade
 Association. Project activities are diverse. They involve grower
 recruitment and certification, the selection of technology, construction,
 management of production teams and suppliers, development of organic
 fertilizer supplies -- and trying to find out "what's fair?" and what to do
 about it?
     To improve the livelihoods of farmers and workers in our "area of
 economic influence," over the course of 2006-2007 Dr. Bronner's has
 reorganized how we source our major raw materials, including organic
 coconut, palm and olive oil. They account for more than 95% of our raw
 material purchases, and we have developed a program to ensure they are
 produced according to "Fair Trade" standards.

SOURCE Dr. Bronner's Magic Soaps