Dr. Bronner's Ups Ante in Lawsuit Against 'Organic' Personal Care Cheaters
Monetary Damages Now Sought from Remaining Defendants Alongside Injunctive Relief
The defendants' "Organic" or "Organics" products are composed mostly of cleansing and moisturizing ingredients that are not organic, but that are instead made from conventional agricultural and/or petrochemical material, with organic water extracts or aloe vera for an organic green-wash. "Organic consumers expect that the main cleansing and moisturizing ingredients in "Organic" or "Organics" products are in fact made from organic material, and are not simply conventional formulations with some organic tea on top. If defendants cannot live up to their organic claims, they need to drop those claims. The misleading organic noise created by culprit companies' labeling practices, confuses, misleads and deceives organic consumers who want to buy authentic organic personal care products, the main ingredients of which are in fact made with certified organic, not conventional or petrochemical, material, and are free of synthetic preservatives." said
Dr. Bronner's has made clear that for defendants to make outright "Organic" claims in branding or labeling (e.g. "Organic Lotion" vs. "Lotion made with Organic Aloe Vera"), products must at minimum be 95% organic, without hydrogenating, sulfating or synthetically preserving ingredients; and the main cleansing ingredients must be derived from organic rather than conventional agricultural material. Dr. Bronner's products, in contrast to the brands named in the lawsuit, contain cleansing and moisturizing ingredients made only from certified organic oils, made without any use of petrochemicals, and contain no petrochemical preservatives.
SOURCE Dr. Bronner's Magic Soaps
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.