2014

Dr. Denese and Cognitiv Partner to Launch Comprehensive New Media Marketing Campaign

LAKE MARY, Fla., Oct. 17, 2013 /PRNewswire/ -- Cognitiv, Inc. ("Cognitiv" / OTCBB: COGV), a behavior driven marketing firm, has been retained by SkinScience Labs, Inc. for comprehensive marketing services. Cognitiv is now developing and executing a carefully orchestrated blend of digital, broadcast, and direct response advertising campaigns for DrDenese.com, the skincare website of Adrienne Denese, the celebrity skincare doctor behind SkinScience Labs.

(Logo: http://photos.prnewswire.com/prnh/20131017/PH99315LOGO )

"Cognitiv gives us an entire team of marketing experts who know how to deliver results from today's most effective online and broadcast media," said Dr. Denese, MD, PhD. "That allows me and my team to focus on research and development so that we continue to bring the world science-based skincare products that work on every skin type."

Dr. Denese is the trusted "voice of anti-aging." In addition to her appearances on QVC, she has been interviewed on 20/20 and Good Morning America, quoted in dozens of magazines—including Vogue, InStyle, Glamour, Allure, and Cosmopolitan—and featured in more than one hundred newspapers nationwide.

The author of the book Dr. Denese's Secrets for Ageless Skin: Younger Skin in 8 Weeks has built a $50 million business in skincare products that bear her name. She is looking to Cognitiv to increase her online sales from her storefront: DrDenese.com.

"We plan to use a combination of online and broadcast media formats to educate more Americans about Dr. Denese's award-winning products and increase her share of the nation's $11 billion skincare industry," said Craig Ellins, CEO of Cognitiv, Inc.

"Just as she uses the most advanced, proven ingredients to help all of her clients put their best face forward, we have developed the perfect blend of media to tell her remarkable story and increase sales of Dr. Denese products."

The marketing solution Cogntiv is launching for Dr. Denese will include:

  • Direct response, display television, and radio advertising
  • E-commerce; search engine optimization
  • Public relations, and social media, and search engine marketing
  • Affiliate marketing on comparison shopping websites and marketplaces

About Cognitiv
Cognitiv offers clients intelligent and cost-effective solutions for increasing product sales and building a loyal customer base. By leveraging its ownership of over 1,600 keyword domains, Cognitiv collects consumer buying data in product categories that attract large audiences, and then executes a thoughtfully planned digital marketing and direct-response marketing campaign strategy to turn that data into multiple and repeat sales.

Cognitiv currently trades on the OTC markets as a reporting OTC Pink Sheet company (OTC Pink current information available).

To learn more about Cognitiv, please go to Cognitiv.com or call 855-COGNITIV.

Forward Looking and Safe Harbor Statement
This press release contains forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed, implied or inferred by these forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "could," "would," "expects," "plans," "intends," "anticipates," "believes," estimates," "predicts," "projects," "potential" or "continue" or the negative of such terms and other comparable terminology. These statements are only predictions based on our current expectations and projections about future events. You should not place undue reliance on these statements. Actual events or results may differ materially. In evaluating these statements, you should specifically consider various factors. These and other factors may cause our actual results to differ materially from any forward-looking statement. We undertake no obligation to update any of the forward-looking statements after the date of this presentation to conform those statements to reflect the occurrence of unanticipated events, except as required by applicable law.

SOURCE Cognitiv, Inc.



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