Dr. Denese and Cognitiv Partner to Launch Comprehensive New Media Marketing Campaign
LAKE MARY, Fla., Oct. 17, 2013 /PRNewswire/ -- Cognitiv, Inc. ("Cognitiv" / OTCBB: COGV), a behavior driven marketing firm, has been retained by SkinScience Labs, Inc. for comprehensive marketing services. Cognitiv is now developing and executing a carefully orchestrated blend of digital, broadcast, and direct response advertising campaigns for DrDenese.com, the skincare website of Adrienne Denese, the celebrity skincare doctor behind SkinScience Labs.
"Cognitiv gives us an entire team of marketing experts who know how to deliver results from today's most effective online and broadcast media," said Dr. Denese, MD, PhD. "That allows me and my team to focus on research and development so that we continue to bring the world science-based skincare products that work on every skin type."
Dr. Denese is the trusted "voice of anti-aging." In addition to her appearances on QVC, she has been interviewed on 20/20 and Good Morning America, quoted in dozens of magazines—including Vogue, InStyle, Glamour, Allure, and Cosmopolitan—and featured in more than one hundred newspapers nationwide.
The author of the book Dr. Denese's Secrets for Ageless Skin: Younger Skin in 8 Weeks has built a $50 million business in skincare products that bear her name. She is looking to Cognitiv to increase her online sales from her storefront: DrDenese.com.
"We plan to use a combination of online and broadcast media formats to educate more Americans about Dr. Denese's award-winning products and increase her share of the nation's $11 billion skincare industry," said Craig Ellins, CEO of Cognitiv, Inc.
"Just as she uses the most advanced, proven ingredients to help all of her clients put their best face forward, we have developed the perfect blend of media to tell her remarkable story and increase sales of Dr. Denese products."
The marketing solution Cogntiv is launching for Dr. Denese will include:
- Direct response, display television, and radio advertising
- E-commerce; search engine optimization
- Public relations, and social media, and search engine marketing
- Affiliate marketing on comparison shopping websites and marketplaces
Cognitiv offers clients intelligent and cost-effective solutions for increasing product sales and building a loyal customer base. By leveraging its ownership of over 1,600 keyword domains, Cognitiv collects consumer buying data in product categories that attract large audiences, and then executes a thoughtfully planned digital marketing and direct-response marketing campaign strategy to turn that data into multiple and repeat sales.
Cognitiv currently trades on the OTC markets as a reporting OTC Pink Sheet company (OTC Pink current information available).
To learn more about Cognitiv, please go to Cognitiv.com or call 855-COGNITIV.
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SOURCE Cognitiv, Inc.