Dr. Phil McGraw and Robin McGraw Announce the Creation and First Presentation of the 'Heart of a Woman' Award

Award Recognizes Women Whose Passion and Purpose in Life is to Help Others

First Honoree, Elissa Montanti - 'The Saint of Staten Island' - to be

Presented With Award on DR. PHIL, Tuesday, October 24

Oct 20, 2006, 01:00 ET from DR. PHIL

    HOLLYWOOD, Calif., Oct. 20 /PRNewswire/ -- Dr. Phil McGraw, noted
 psychologist and host of the syndicated daytime talk show DR. PHIL, and
 Robin McGraw, his wife and best-selling author of her first book Inside My
 Heart, have announced the creation of a new honor, the "Heart of a Woman"
 Award, which is to be given to women who live their lives with passion and
 purpose and make a major contribution to the world by helping others.
     The first honoree, Elissa Montanti -- "The Saint of Staten Island" --
 will receive her award on the DR. PHIL show broadcasting on Oct. 24, 2006
 (Check local listings for time and channel). In addition to the jeweled
 "Heart of a Woman" pendant, Ms. Montanti will receive a cash donation from
 E-LOAN (R).
     The "Heart of a Woman" will be awarded a total of four times during the
 2006-07 season. Dr. Phil and Robin McGraw choose the recipients.
     Robin McGraw had the idea to create the "Heart of a Woman" Award soon
 after the publication of Inside My Heart: Choosing to Live with Passion and
 Purpose. The book, McGraw's first, was released earlier this year on Sept.
 12 and became the #1 hardcover/advice book on The New York Times
 Best-Seller list.
     "There are two reasons why we wanted to create this award," said Robin.
 "The first is to acknowledge some of the many women out there who are doing
 great work in their community and who enrich the world by sharing their
 personal gifts with all of us. The second is to encourage others out there
 by making them realize that these are just ordinary women, like themselves,
 and that they too can live their lives with passion and purpose. But the
 choice must be a conscious one and it must be theirs."
     "I can't say enough of how proud I am of Robin," said Dr. Phil. "Just
 after she finished writing her first book and promoting it across the
 country, she's not willing to just sit back and kick up her heels. For her
 to want to encourage others to live their lives fully and creatively is her
 gift to all of us."
     "We are honored to support the wonderful efforts of Elissa and the
 'Heart of a Woman' Award program," said Mark Lefanowicz, president of
 E-LOAN (R). "We believe that every individual matters and we are inspired
 by those who give selflessly of themselves to help those in need. E-LOAN(R)
 was founded to bring honesty, respect and dignity to the consumer and back
 to the lending and savings industry."
     Elissa Montanti, the first woman chosen for the "Heart of a Woman"
 Award, is known to many in her community as "The Saint of Staten Island."
 Over the past decade, Montanti has worked tirelessly to help children in
 war-ravaged Bosnia who lost their limbs from landmines and explosions
 during the bloody conflict there. Thanks to her tireless efforts, many of
 these children have been brought to the United States and fitted with
 prosthetic devices. She has since expanded the scope of her efforts beyond
 Bosnia and now works for children in war-torn Iraq, as well as those
 suffering from natural disasters such as the earthquake in Pakistan and the
 tsunami that devastated nations rimming the Indian Ocean.
     The "Heart of a Woman" Award itself is a jeweled pendant, the design of
 which was overseen by Robin and executed by the jeweler, Tacori. The white
 gold chain supports a crescent-shaped heart with eighteen diamonds, from
 which is suspended a brilliant pink sapphire. The inspirational message,
 "Live With Passion and Purpose," is engraved inside.
     Inside My Heart is the story of Robin McGraw's life, from her
 beginnings growing up in an alcoholic family to her 30-year marriage to Dr.
 Phil McGraw, and how she made the choices that brought her to where she is
     Robin appears regularly on DR. PHIL and has co-hosted many television
 events with her husband, including The Boston Pops, Christmas in Washington
 and The J.C. Penney JAM ... The Concert for America's Kids and has been a
 featured guest on a number of primetime specials. Robin is a much
 sought-after public speaker and is also heavily involved as a board member
 and goodwill ambassador for The Dr. Phil Foundation, a non-profit
 charitable organization that is committed to helping disadvantaged children
 and families.
     E-LOAN (R) is an online consumer direct lender dedicated to providing
 consumers with a simple, easy and open way to obtain mortgage, auto loans,
 home equity loans, and online savings and certificate of deposit accounts.
 Since its launch in 1997, E-LOAN (R) has drawn upon its pro-consumer values
 to improve the lending and online savings experience in revolutionary ways.
 E-LOAN (R) is a wholly-owned subsidiary of Popular Financial Holdings,
 Inc., which in turn is a wholly-owned subsidiary of Popular, Inc.
 (www.popularinc.net), a full service financial services provider with
 operations in Puerto Rico, the United States, the Caribbean and Latin
     DR. PHIL is directed by Paul Casey. Carla Pennington-Stewart is the
 executive producer. The supervising producers are Angie Kraus Bell, Kandi
 Amelon Sawyer and Kathy Giaconia.
     DR. PHIL was created by Harpo Productions, is produced by Peteski
 Productions in association with CBS Paramount Domestic Television and
 distributed by King World Productions. It is broadcast on over 212 stations
 representing 99.9% of the national market, as well as 40 other countries
 and/or territories. Since its debut, in September 2002, the series has been
 ranked second among all talk shows, and consistently ranks among the Top
 Ten of all syndicated strips (Source: NSS Ranking Report).