NEW YORK, Aug. 6 /PRNewswire/ -- Nickelodeon's Drake & Josh: Really Big
Shrimp TV movie, starring Drake Bell and Josh Peck, served up big laughs
and even bigger ratings in its premiere, Friday, August 3, 8 - 9 p.m.
ET/PT. The event ranked as the highest-rated TV movie ever with tweens 9-14
and total viewers (P2+) in Nickelodeon history, beating the January 6, 2006
Drake & Josh Go Hollywood TV movie by +4% (with T9-14), and +6% (P2+), as
well as Nick's competition on Friday night by triple digit percentages in
all target demographics.
More than 5.8 million total viewers (P2+) tuned in for the event. The
premiere hooked kids 6-11 and tweens, delivering an 11.8/2.4 million K6-11
and an 11.1/2.3 million T9-14, both triple digit increases over last year
(a +205% K6-11 and +241% T9-14). In particular, the movie did well with
boys 6-11, earning a 12.5/1.3 million B6-11. With kids 2-11, the event
posted a 9.3/3.1 million, +173% versus last year's like time period.
Kids were also able to vote on their favorite episodes of Drake & Josh,
starting July 27, to be part of an eight-hour Drake vs. Josh marathon
(Saturday, August 4, noon-8 p.m. ET/PT). Fans voted on 25 of the zaniest
Drake & Josh episodes, and the marathon ended up being the top 16 episodes
as voted on by viewers on Nick.com. Almost 625,000 votes were received as
part of the week-long voting process. Shrimpylympics interlaced the
marathon of favorite episodes with Drake & Josh competing in various
In addition, the Drake & Josh: Really Big Shrimp special online TV site
on www.nick.com, which launched July 27, generated more than 1.7 million
page views. A special Drake & Josh: Really Big Shrimp themed game, which
launched August 2, ranked in the top 10 games for the week and generated
258,000 game plays. Additionally Drake & Josh videos on TurboNick,
www.turbonick.com, garnered more than 2.1 million streams since its launch
on the broadband service.
The Drake & Josh: Really Big Shrimp TV movie adventure follows Josh as
he botches the record deal he sealed for his wannabe rock star stepbrother
Drake and then attempts to pull off a tape switcheroo that lands the duo in
even more trouble. The series and the TV movie come courtesy of executive
producer/creator Dan Schneider and his Schneider's Bakery, Inc.
Nickelodeon, in its 28th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 94 million
households and has been the number-one- rated basic cable network for 13
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).