HOUSTON and DETROIT, May 18 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company has entered into an exclusive agreement with Intrastate Distributors Inc. to bring the company's signature relaxation beverage, drank(TM), to the Detroit area.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Intrastate Distributors Inc., is a beverage wholesale corporation that provides water, juice, soda pop, and other non-alcoholic beverages, including well-known brands such as Jones Soda(R), Stewart's(R), Nantucket Nectars(R), Gatorade(R), Crush(R), , Snapple(R), Tropicana(R), EAS(R), Absopure(R), Crystal Geyser(R), Iceland Springs(R), Faygo and Everfresh(R) to 5,000 retail accounts throughout the Detroit area.

"Following tremendous sales across the United States, including several regions in Michigan, we have partnered with Intrastate Distributors to help us continue our aggressive product rollout into the Metro Detroit area," said Peter Bianchi, CEO of Innovative Beverage Group. "drank(TM) has successfully carved a niche in an extremely competitive beverage marketplace. With the demand for drank(TM) at an all-time high, the key to our continued growth is solid distribution channels to ensure that the product gets to the consumers who are clamoring for it."

"Heightened consumer demand for functional beverages is emboldening retailers to add them to their lineup to increase profits," said Tim Dabish, President of Intrastate Distributors. "drank(TM) was not only the creator of the relaxation beverage category, but it's also the market leader. It's a homerun for retailers -- a proven product with a high profile that provides revenue for retailers and is a great alternative to help consumers unwind at the end of the day as well."

drank(TM) is the antithesis of the popular energy drinks currently saturating the functional beverage sector. With a slogan of "slow your roll(TM)," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Intrastate Distributors joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through its network of independent distributors, at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Intrastate Distributors, call 313-892-3000.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll' and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email drankpr@avalanchepr.com.

SOURCE Innovative Beverage Group Holdings, Inc.

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