Duane Reade Expands Availability of Fashionable Alvin Valley Eco-Tote in Celebration of Earth Month
- Customers to Receive Bonus Points for Using Eco-Tote over Plastic Bags -
NEW YORK, April 21 /PRNewswire/ -- Duane Reade, the leading drug store chain in metropolitan New York, today announced that in celebration of Earth Month it will expand the availability of the "Use It, Don't Abuse It" eco-tote designed exclusively for Duane Reade by renowned fashion designer Alvin Valley. The Alvin Valley eco-totes were initially offered in three store locations in February 2008 in conjunction with New York's Fashion Week. As part of the Company's efforts to make preserving the environment more affordable and convenient for all New Yorkers, the fashionable $14.99 "Use It, Don't Abuse It" eco-tote will now be available in 41 Duane Reade stores throughout metropolitan New York. Duane Reade will also offer a 99 cent eco-tote, available at all store locations. To encourage shoppers to use these eco-friendly bags, the Company will award 5 bonus-points to customers who use a Duane Reade eco-tote when making purchases at Duane Reade on Earth Day, April 22, 2008 until May 31, 2008. "As New York's leading drug store, we are proud to offer New Yorkers these convenient and accessible eco-totes, enabling our community to do their part to help keep the city and the environment safe and healthy," said Jeffery Thompson, Vice President of Marketing for Duane Reade. "Duane Reade is looking forward to these totes canvassing Manhattan as they symbolize an effort to preserve and protect the environment." A portion of the proceeds from the sale of the Alvin Valley eco-tote will be donated to support The Stevenson Green Roof Project, a public-private partnership that brings new opportunities for learning and stewardship to the Bronx community. About Duane Reade Founded in 1960, Duane Reade is the largest drug store chain in the metropolitan New York City area, offering a wide variety of prescription and over-the-counter drugs, health and beauty care items, cosmetics, greeting cards, photo supplies and photofinishing. As of September 29, 2007, the Company operated 241 stores. About Alvin Valley Best known for the fantastic fit of his long-legged, low-slung pants, Alvin Valley has quickly become a great force in the New York fashion community. Combining his experience in the industry with Duane Reade's footprint in the Metropolitan area, he has found a creative and environmentally beneficial way to give back to the community. About The Stevenson Green Roof Project The Stevenson Green Roof Project is a public-private partnership to bring new opportunities for learning and stewardship to the Bronx. The project will transform the barren concrete roof of a building housing seven schools into a living laboratory for hands on learning. This exciting venture is being spearheaded by an exceptional team of professionals - educators and educational advocates, architectural and landscaping designers, engineers and scientists, as well as community-based organizations - who are partnering to design, construct and program an ecological roof on top of a school that can be used as an outdoor classroom. To date, over $1,000,000 has been committed in pro bono goods and services and maintenance for the life of the green roof. The partners, which include The Adlai Stevenson Campus, Raphael Vinoly Architects PC, Gilbane Building Company, The Salvadori Center and GAIA Institute are committed to securing all remaining components, including scientific equipment, plants and fencing.
Contacts: Duane Reade Holdings, Inc. FD Diane Zappas/Melissa Kahaly (212) 850-5600
SOURCE Duane Reade
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