Duane Reade Tastes a Little Bit Sweeter With the Launch of Exclusive DR Delish(TM) Food and Beverages ~ New Private Brand Hits Shelves This Week ~

NEW YORK, Sept. 29 /PRNewswire/ -- More than any other retailer, Duane Reade truly understands the needs of New Yorkers and aims to be the destination of choice for what they need for their daily living. In keeping with this aim, the company launched its own exclusive brand of delectable food and beverage items under the DR Delish(TM) this week.

DR Delish(TM) debuts with an outstanding array of delectable items, including all natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats. In all, Duane Reade will debut 25 high quality --and delicious -- new products.

Joe Magnacca, Chief Merchandising Officer, commented, "We know New Yorkers want and need their drug store to offer convenience and value. But they also want more interesting, unique and high-quality food products and beverages that taste great. We believe we've achieved a fantastic combination of these attributes with our DR Delish line and we're delighted to begin offering it to New Yorkers, a particularly tough audience."

Compared with national brands, DR Delish(TM) products have a decided advantage: the Chocolate Chip with Pecan cookies have more than 20% more chocolates and pecans than a comparable product from Pepperidge Farms; and the DR Delish Chocolate Chip Classics cookie has 60% more chocolate chips than the Nabisco Chips Ahoy brand.

"Perhaps the best part of this new offering is the excellent value that DR Delish offers when compared to national brand products," Magnacca continued.

DR Delish(TM) products will be offered at low introductory prices:

  • Four different varieties of cookies priced at $1.99 for a 12-ounce package.
  • Six varieties of juices and four varieties of teas are available in one-gallon containers and priced at $2.99;
  • Trail Mix Crunch items are priced at 2 for $5.00;
  • A selection of Brownie Bites, Drizzles (Cinnamon Streusel, White Chocolate Multigrain and Chocolate Multigrain), and Spudzz baked potato products (Sea Salt Baked Potato Crisps, Barbecue Baked Potato Crisps, and Sour Cream and Onion Baked Potato Crisps) are priced at $0.99 per package.

The September launch will be followed by an expanded launch of products in time for the 2009 holiday season, and by the end of 2009 more than 100 products will be available under the DR Delish(TM) brand. Upcoming products will include Organic Lemonade, Belgian Chunk & Chip Cookies, Soy Crisp Caramel Chips and a variety of unique, 100% Arabica coffee blends.

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, and convenience items for daily life in the City...everything for "How I Feel", "How I Look", and "What I Need Now". As of September 1, 2009, the Company operated 256 stores.

DR DELISH(TM) SEPTEMBER 26, 2009 PRODUCT LAUNCH

100% JUICES (64 oz. containers)

  • DR Delish 100% CRANBERRY BLEND
  • DR Delish 100% GRAPE JUICE
  • DR Delish 100% WHITE GRAPE JUICE
  • DR Delish 100% POMEGRANATE BLEND
  • DR Delish 100% CRANBERRY-APPLE BLEND
  • DR Delish 100% CRANBERRY-POMEGRANATE BLEND

TEAS (one-gallon containers)

  • DR Delish VITAMIN ENHANCED GREEN TEA w/ GINSENG AND HONEY
  • DR Delish VITAMIN ENHANCED WHITE TEA WITH PEAR JUICE
  • DR Delish VITAMIN ENHANCED EARL GREY TEA
  • DR Delish VITAMIN ENHANCED SWEET TEA

TRAIL MIX CRUNCHES (3.5 oz)

  • DR Delish PISTACHIO TRAIL MIX CRUNCH
  • DR Delish BLUEBERRY POMEGRANATE TRAIL MIX CRUNCH
  • DR Delish ALMOND CRUNCH
  • DR Delish CASHEW CRUNCH

BAKED POTATO CRISPS (1.3 oz.)

  • DR Delish SPUDZZ SEA SALT BAKED POTATO CRISPS
  • DR Delish SPUDZZ BARBECUE BAKED POTATO CRISPS
  • DR Delish SPUDZZ SOUR CREAM & ONION BAKED POTATO CRISPS

MULTIGRAIN SNACKS (1.3 oz.)

  • DR Delish CINNAMON STREUSEL DRIZZLES
  • DR Delish CHOCOLATE MULTIGRAIN DRIZZLES
  • DR Delish WHITE CHOCOLATE MULTIGRAIN DRIZZLES

BROWNIE SNACK (2.46 oz.)

  • DR Delish BROWNIE BITES

COOKIES (12 oz. boxes)

  • DR Delish CHOCOLATE CHIP CLASSICS
  • DR Delish CHOCOLATE CHIP WITH PECANS
  • DR Delish OATMEAL CHOCOLATE CHUNK
  • DR Delish RAISIN OATMEAL
    CONTACT:
    Business and Trade Media:
    Diane Zappas, FD
    212-850-5600

    Consumer Media:
    Kelly Durcan, DeVito/Verdi
    212.253.4444

SOURCE Duane Reade



RELATED LINKS
http://www.duanereade.com

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