CANTON, Mass., Aug. 27 /PRNewswire/ -- Dunkin' Donuts today announced
that all its menu offerings nationwide will be zero grams trans fat by
October 15, 2007. This includes the brand's signature doughnuts. Doughnuts
with zero grams trans fat are currently being served in Philadelphia and
New York City. To date, the zero grams trans fat doughnuts have been served
in approximately 400 restaurants throughout the country as part of a
nationwide blind test over a period of four months.
In addition, Baskin-Robbins' offerings, including its ice cream
inclusions and ribbons will be zero grams trans fat, by January 1, 2008.
"We applaud the Dunkin' Brands Research & Development and Supply Chain
teams, who have worked behind the scenes for nearly four years to move
toward an entirely zero grams trans fat menu," said Joe Scafido, Chief
Creative and Innovation Officer at Dunkin' Brands. "We are proud to be the
first major quick service restaurant chain to introduce a doughnut that has
zero grams trans fat, and are delighted that customer response to our new
doughnuts has been unanimously positive."
The Dunkin' Brands Research & Development team has reformulated more
than 50 menu items without sacrificing the quality, flavor and taste
customers have come to expect. In 2003, the Dunkin' Brands Research &
Development team acted independently to remove artificial trans fat from
all muffins and bagels. Since then, the team has tested more than 28
alternative oils and proprietary blends and conducted 80 independent tests
to find a suitable alternative.
About Dunkin' Brands
With more than 13,000 franchises in 50 countries worldwide, Dunkin'
Brands, Inc. is renowned for its leadership in the quick quality restaurant
category. There were 7,293 Dunkin' Donuts restaurants, 5,838 Baskin-Robbins
restaurants and 280 Togo's restaurants with system-wide sales of $6.4
billion at the end of 2006. Dunkin' Brands, Inc. is headquartered in
Canton, Massachusetts. For more information, visit www.dunkinbrands.com.
SOURCE Dunkin' Brands