Dunkin' Donuts Announces Zero Grams Trans Fat Menu to be Available Nationwide by October 15

Baskin-Robbins to Follow Suit by January 1, 2008

Aug 27, 2007, 01:00 ET from Dunkin' Brands

    CANTON, Mass., Aug. 27 /PRNewswire/ -- Dunkin' Donuts today announced
 that all its menu offerings nationwide will be zero grams trans fat by
 October 15, 2007. This includes the brand's signature doughnuts. Doughnuts
 with zero grams trans fat are currently being served in Philadelphia and
 New York City. To date, the zero grams trans fat doughnuts have been served
 in approximately 400 restaurants throughout the country as part of a
 nationwide blind test over a period of four months.
     In addition, Baskin-Robbins' offerings, including its ice cream
 inclusions and ribbons will be zero grams trans fat, by January 1, 2008.
     "We applaud the Dunkin' Brands Research & Development and Supply Chain
 teams, who have worked behind the scenes for nearly four years to move
 toward an entirely zero grams trans fat menu," said Joe Scafido, Chief
 Creative and Innovation Officer at Dunkin' Brands. "We are proud to be the
 first major quick service restaurant chain to introduce a doughnut that has
 zero grams trans fat, and are delighted that customer response to our new
 doughnuts has been unanimously positive."
     The Dunkin' Brands Research & Development team has reformulated more
 than 50 menu items without sacrificing the quality, flavor and taste
 customers have come to expect. In 2003, the Dunkin' Brands Research &
 Development team acted independently to remove artificial trans fat from
 all muffins and bagels. Since then, the team has tested more than 28
 alternative oils and proprietary blends and conducted 80 independent tests
 to find a suitable alternative.
     About Dunkin' Brands
     With more than 13,000 franchises in 50 countries worldwide, Dunkin'
 Brands, Inc. is renowned for its leadership in the quick quality restaurant
 category. There were 7,293 Dunkin' Donuts restaurants, 5,838 Baskin-Robbins
 restaurants and 280 Togo's restaurants with system-wide sales of $6.4
 billion at the end of 2006. Dunkin' Brands, Inc. is headquartered in
 Canton, Massachusetts. For more information, visit www.dunkinbrands.com.

SOURCE Dunkin' Brands