Dunkin' Donuts Puts Winter 'On Ice' by Heralding First Day of Spring With First-Ever Nationwide 'Free Iced Coffee Day'

Dunkin' Donuts Restaurants Across the Country to Offer Free Iced Coffee All

Day on March 21

Mar 01, 2007, 00:00 ET from Dunkin' Donuts

    CANTON, Mass., March 1 /PRNewswire/ - Dunkin' Donuts, the largest
 coffee and baked goods chain in the world, wants to help customers put
 winter "on ice." On Wednesday, March 21, the official first day of spring,
 Dunkin' Donuts will host its first-ever all day, nationwide "Free Iced
 Coffee Day."
     For 24 hours on March 21, customers can visit any participating Dunkin'
 Donuts restaurant in the country and receive a free 16 oz. cup of Dunkin'
 Donuts' premium iced coffee, which is double-brewed to ensure full flavor
 with every cup.
     "We look forward to treating everyone to a free cup of our delicious,
 freshly brewed iced coffee to celebrate the arrival of spring," said Robert
 Rodriguez, Dunkin' Donuts brand president. "As the category leader, Dunkin'
 Donuts has been brewing iced coffee for more than 25 years and we are
 thrilled to be kicking off another iced coffee season with this all day,
 nationwide event."
     Iced coffee is fast becoming as "hot" as the classic cup at Dunkin'
 Donuts. While iced coffee sales typically spike in summer months, Dunkin'
 Donuts has seen rapid growth year-round, including during the winter
 months. Iced coffee is the second most frequently sold product after hot
 coffee at Dunkin' Donuts.
     According to NPD CREST data, Americans drank more than 450 million
 servings of iced coffee in restaurants in 2006 -- a 16 percent increase
 from 2005 -- and Dunkin' Donuts sold more than 150 million servings of iced
 coffee last year.
     Millions of iced coffee lovers turn to Dunkin' Donuts because they
 recognize the quality of its iced coffee. Dunkin' Donuts has been at the
 forefront in developing an innovative process for brewing iced coffee,
 which has set the standard for the industry. The unique process, called
 double brewing, uses twice the amount of coffee when making the beverage to
 achieve consistent flavor and freshness that are never compromised at the
 expense of serving it cold. The result is a smooth, rich taste
 sensation-iced coffee that is never bitter or watered down.
     For more information on Dunkin' Donuts' iced coffee and other products,
 please visit http://www.DunkinDonuts.com.
     About Dunkin' Donuts
     Founded in 1950, today Dunkin' Donuts is the number one retailer of hot
 regular coffee-by-the-cup in America, selling 2.7 million cups a day,
 nearly one billion cups a year. Dunkin' Donuts is also the largest coffee
 and baked goods chain in the world and sells more hot regular coffee, iced
 coffee, donuts, and bagels than any other quick service restaurant in
 America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries
 worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary
 of Dunkin' Brands, Inc. For more information, visit
     Contact:    Michelle King
                 Dunkin' Donuts
                 (781) 737-3585

SOURCE Dunkin' Donuts