TOPEKA, Kan., Jan. 14 /PRNewswire/ -- Parents can now buy the hottest athletics styles kids want to wear without pinching their pocket book. Payless is introducing DUNKMAN(TM) athletic shoes, endorsed by professional basketball superstar Shaquille O'Neal, offered exclusively at Payless ShoeSource for under $40. "Gone are the days when kids or parents had to save for months to get the latest must-have athletic shoes of the season," said Duane Cantrell, president of Payless ShoeSource, Inc. "DUNKMAN, available exclusively at Payless(R), offers Shaquille O'Neal's endorsement, the hottest athletics looks, and high- quality performance technology -- all for under $40. It's a slam dunk purchase that won't break the bank," he said. The new DUNKMAN shoes are available in several low- and high-top court and basketball styles in men's, women's, youth and toddler sizes. The line features the latest styling details including full-grain leather, professional basketball team colors, and the exclusive DUNKMAN logo depicting Shaq doing his signature slam dunk. Among the most popular styles are a high-top featuring a wide patent red side stripe and chrome DUNKMAN logo, and a low-top white-on-white shoe with silver detail. In addition to the latest styles, the shoes also offer performance technology similar to that found in shoes costing five times the price. "These shoes are unbeatable -- amazing styles, great quality and performance technology for under $40," said Shaq. "They are professional basketball worthy. Fans can regularly see me playing in my DUNKMAN shoes throughout the season." So that the entire family from baby to parent can be decked out in the latest basketball footwear trend, Payless is also making BABY SHAQ(TM) exclusively available at Payless. The line starts at $12.99 and offers two styles similar to their larger-sized DUNKMAN counterparts in infant sizes 1 through 4. To launch the DUNKMAN brand and its newly enhanced athletics line, Payless is running the "Play Big. Win Big With Payless Athletics" scratch & win promotion featuring courtside seats to see Shaquille O'Neal play in Los Angeles as the grand prize. The promotion is being conducted Jan. 12-28 in 23 of Payless' largest athletic markets nationwide. Shoppers are encouraged to try on a pair of DUNKMAN shoes and receive a scratch & win card for a chance to win. Everybody who participates gets something; other prizes include Shaquille O'Neal replica jerseys and life-size DUNKMAN shoes autographed by Shaq, posters and discounts on purchases at Payless. The sweepstakes is being heavily supported in stores and with newspaper advertising in the top markets. According to Payless, athletic footwear is a strong fashion trend that continues to grow in popularity. In addition to traditional sport and recreation uses of athletics shoes, many people are wearing athletic styles as casual footwear alternatives. Payless is enhancing its athletic line with additional exclusive license agreements allowing the retailer to offer well- known athletic branded footwear. The DUNKMAN and BABY SHAQ footwear is now available exclusively in all Payless stores nationwide and on payless.com(SM). Payless ShoeSource, Inc., the world's footwear authority, is the smart shopper's source for high-fashion, high-value footwear and accessories for the entire family. With more than 5,000 retail stores throughout North, Central and South America and its e-store payless.com(SM), Payless puts more feet in the latest footwear fashions than any other retailer. The DUNKMAN and BABY SHAQ trademarks are owned by Mine O'Mine, Inc. and used under license by Official Starter LLC(C) 2004. CONTACT: Media, Mardi Larson for Payless ShoeSource, +1-612-928-0202 or firstname.lastname@example.org
SOURCE Payless ShoeSource, Inc.