DUNKMAN(TM) Athletic Shoes by Shaquille O'Neal Now Available Only at Payless ShoeSource(R) New DUNKMAN Line Offers Today's Hottest Athletic Styles for Under $40; New

Shoes are High-Quality Professional Player-Worthy, Regularly Worn by Shaq



    TOPEKA, Kan., Jan. 14 /PRNewswire/ -- Parents can now buy the hottest
 athletics styles kids want to wear without pinching their pocket book.
 Payless is introducing DUNKMAN(TM) athletic shoes, endorsed by professional
 basketball superstar Shaquille O'Neal, offered exclusively at Payless
 ShoeSource for under $40.
     "Gone are the days when kids or parents had to save for months to get the
 latest must-have athletic shoes of the season," said Duane Cantrell, president
 of Payless ShoeSource, Inc.  "DUNKMAN, available exclusively at Payless(R),
 offers Shaquille O'Neal's endorsement, the hottest athletics looks, and high-
 quality performance technology -- all for under $40.  It's a slam dunk
 purchase that won't break the bank," he said.
     The new DUNKMAN shoes are available in several low- and high-top court and
 basketball styles in men's, women's, youth and toddler sizes.  The line
 features the latest styling details including full-grain leather, professional
 basketball team colors, and the exclusive DUNKMAN logo depicting Shaq doing
 his signature slam dunk.  Among the most popular styles are a high-top
 featuring a wide patent red side stripe and chrome DUNKMAN logo, and a low-top
 white-on-white shoe with silver detail.   In addition to the latest styles,
 the shoes also offer performance technology similar to that found in shoes
 costing five times the price.
     "These shoes are unbeatable -- amazing styles, great quality and
 performance technology for under $40," said Shaq.  "They are professional
 basketball worthy.  Fans can regularly see me playing in my DUNKMAN shoes
 throughout the season."
     So that the entire family from baby to parent can be decked out in the
 latest basketball footwear trend, Payless is also making BABY SHAQ(TM)
 exclusively available at Payless.  The line starts at $12.99 and offers two
 styles similar to their larger-sized DUNKMAN counterparts in infant sizes 1
 through 4.
     To launch the DUNKMAN brand and its newly enhanced athletics line, Payless
 is running the "Play Big. Win Big With Payless Athletics" scratch & win
 promotion featuring courtside seats to see Shaquille O'Neal play in Los
 Angeles as the grand prize.  The promotion is being conducted Jan. 12-28 in 23
 of Payless' largest athletic markets nationwide.  Shoppers are encouraged to
 try on a pair of DUNKMAN shoes and receive a scratch & win card for a chance
 to win. Everybody who participates gets something; other prizes include
 Shaquille O'Neal replica jerseys and life-size DUNKMAN shoes autographed by
 Shaq, posters and discounts on purchases at Payless.   The sweepstakes is
 being heavily supported in stores and with newspaper advertising in the top
 markets.
     According to Payless, athletic footwear is a strong fashion trend that
 continues to grow in popularity.  In addition to traditional sport and
 recreation uses of athletics shoes, many people are wearing athletic styles as
 casual footwear alternatives.   Payless is enhancing its athletic line with
 additional exclusive license agreements allowing the retailer to offer well-
 known athletic branded footwear.
     The DUNKMAN and BABY SHAQ footwear is now available exclusively in all
 Payless stores nationwide and on payless.com(SM).
     Payless ShoeSource, Inc., the world's footwear authority, is the smart
 shopper's source for high-fashion, high-value footwear and accessories for the
 entire family.  With more than 5,000 retail stores throughout North, Central
 and South America and its e-store payless.com(SM), Payless puts more feet in
 the latest footwear fashions than any other retailer.
     The DUNKMAN and BABY SHAQ trademarks are owned by Mine O'Mine, Inc. and
 used under license by Official Starter LLC(C) 2004.
 
     CONTACT:  Media, Mardi Larson for Payless ShoeSource, +1-612-928-0202 or
 mardilarson@aol.com
 
 

SOURCE Payless ShoeSource, Inc.

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