Dylan Box Set Celebrated With Revolutionary Viral Internet Messaging Campaign

Bob Dylan & Fans Connecting Worldwide Via Personalized "Subterranean

Homesick Blues" E-Cards

    NEW YORK, Oct. 5 /PRNewswire/ -- Nearly 600,000 Bob Dylan fans around
 the world have watched customized messages created on an innovative
 state-of-the- art e-card at www.dylanmessaging.com, where Columbia Records
 and Legacy Recordings have invited music lovers to generate personalized
 versions of the legendary "Subterranean Homesick Blues" cue-card sequence
 from "Don't Look Back," D.A. Pennebaker's filmed chronicle of Dylan's 1965
 UK tour.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20060130/LEGACYLOGO )
     The Bob Dylan Internet viral messaging campaign is drawing across-the-
 board attention and kudos in traditional mainstream and new media outlets.
 The e-card was the subject of a recent Reuters article which noted that "
 ... online interest in Dylan has spiked, as measured by a three-fold
 increase in Internet searches for his name over the past week, according to
 Bill Tancer of the online market research firm Hitwise." The Reuters
 article also quoted Emily Riley, an analyst for Jupiter Research, who added
 " ... that viewers' ability to compose text in the video makes it unique as
 a piece of viral marketing -- so called for its self-perpetuating design."
     The groundbreaking Dylan Internet messaging campaign celebrates the
 release of DYLAN, a monumental career-spanning retrospective showcasing
 some of the artist's most powerful, influential and unforgettable
 recordings. DYLAN -- available in three configurations: a deluxe
 collector's 3 CD box set, a 3 CD 8-panel digipak, and a single disc select
 song overview -- was released in the U.S. on Tuesday, October 2nd.
     Dylan's single "Subterranean Homesick Blues" revolutionized the
 airwaves in 1965, signaling a marriage of pop music and rapid-fire lyrical
 pacing portending the future development of rap music. D.A. Pennebaker's
 filmic treatment of the song -- featuring Dylan in an alley way dropping
 hard-written cue-cards to the ground in ironic synchronicity with the
 recording -- became an immediately recognizable template for the emerging
 art of short-form music film and video.
     Now, a 21st century edition of the "Subterranean Homesick Blues" film
 is making its imprint on the Internet as thousands of fans become part of
 pop music history customizing their own versions of the classic clip.
     Sony BMG and YouTube are currently inviting Internet music fans to help
 create the first-ever music video for Bob Dylan's classic "Like A Rolling
 Stone," with submissions being accepted from October 1, 2007 through
 October 21, 2007. Full details may be found at: www.dylan07.com/YouTube.
     On Tuesday, October 30th, Columbia Records and Legacy Recordings will
 release on DVD, for the first time in any format, director Murray Lerner's
 The Other Side Of The Mirror - Bob Dylan Live At The Newport Folk Festival
 1963 - 1965. A long-awaited event for Bob Dylan aficionados, The Other Side
 Of The Mirror brings together more than 80 minutes of exquisitely filmed
 performances, 70% available here for the first time, drawn from three
 seminal years in the artist's ever-evolving career.
                             www.dylanmessaging.com
                                www.bobdylan.com
                            www.legacyrecordings.com
                            www.columbiarecords.com
 
 

SOURCE Legacy Recordings