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Season Features Early Start and a Strong Finish

Larger Retailers Outperform Smaller Ones

Consumer Electronics Category Shows Strongest Growth

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RESTON, Va., Dec. 30 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported retail e-commerce spending for the holiday season from November 1 through Christmas Eve. During this period, approximately $27 Billion was spent online, which represents an increase of 5 percent over the same period a year ago. For the period from Black Friday through Christmas Eve, and after adjusting for the additional shopping day in 2009, sales grew by approximately 3.5 percent.

    2009 Holiday Season vs. 2008
    Non-Travel (Retail) Spending
    Excludes Auctions and Large Corporate Purchases
    Total U.S. - Home/Work/University Locations
    Source: comScore, Inc.
    ----------------------
                                            Millions ($)
                                            ------------

                                                       Percent
                                       2008     2009    Change
                                       ----     ----   -------
    November 1 -  December 24       $25,845  $27,121        5%
    -------------------------       -------  -------       ---
    Thanksgiving Day (Nov. 26)         $288     $318       10%
    --------------------------         ----     ----       ---
    Black Friday (Nov. 27)             $534     $595       11%
    ----------------------             ----     ----       ---
    Cyber Monday (Nov. 30)             $834     $887        5%
    ----------------------             ----     ----       ---
    Green Monday (Dec. 14)             $859     $854       -1%
    ----------------------             ----     ----       ---
    Tuesday, Dec. 15                   $754     $913       21%
    ----------------                   ----     ----       ---
    Weekend of Dec 19 - 20
     (winter storm)                    $677     $767       13%
    ----------------------             ----     ----       ---

    *Individual days and weekends are compared to corresponding
     shopping days in 2008

"Following last year's disappointing performance when sales fell by 3 percent, the e-commerce sector saw a positive 2009 holiday shopping season with sales up by 5 percent," said comScore chairman Gian Fulgoni. "Online sales growth this year was driven by a continued increase in the number of people buying online, but consumers' economic challenges resulted in a slight decline versus last year in the amount spent per buyer. The season featured a strong start as a result of early retailer promotions and a very strong finish helped by the snow storms that occurred the weekend of Dec 19 - 20, retailers' willingness to offer free shipping later in the season, and consumers' confidence in expedited shipping arriving in time. This was also a year when retailers substantially boosted their use of social network marketing and the larger retailers significantly outperformed their smaller brethren. In these tough economic times, the retailers with sufficient financial resources and a willingness to invest in aggressive marketing and free shipping offers were clear winners. In terms of individual product categories, consumer electronics saw particularly strong sales growth of slightly over 20 percent, while jewelry and watches also turned in a strong performance, but which followed a very weak 2008 season."

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

SOURCE comScore, Inc.

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