LOS ANGELES, Nov. 20 /PRNewswire/ -- E! Entertainment Television expands its pro-social initiative "Play A Part" through an unprecedented partnership with the Environmental Media Association (EMA) -- the nation's foremost organization uniting the entertainment industry behind environmental causes -- it was announced today by E! Networks' Executive Vice President of Marketing and Communications, Suzanne Kolb. Capitalizing on E!'s influence with its viewers and the entertainment industry as a whole, the major new collaboration with EMA strives to expand public awareness of environmental issues and to provide simple ways individuals can play a part in improving our environment. "There is perhaps no cause that impacts society more universally than the environment," said Kolb. "E! Entertainment Television is proud to partner with the Environmental Media Association to further their exceptional efforts to motivate change and to further protect the environment." "This is a wonderful opportunity to expose E! Entertainment's tremendous audience to easy and effective ways to incorporate environmental lifestyle actions into their daily lives. Already looking to them for pop culture lifestyle cues, the partnership can be remarkably effective in reaching a mass that might not otherwise have the information that has been proven to thwart the progression of global climate change," said Debbie Levin, President, the Environmental Media Association. Major elements of the multi-faceted media partnership, include: * The first annual "Green" Golden Globes party -- a Hollywood first, E! joins EMA and 9900 Wilshire in throwing the best and most eco-friendly post-Golden Globes party in town. Hollywood's elite will party into the evening in an environmentally responsible way, while E! viewers will get "behind the velvet rope" access to one of the evening's hottest parties. * An extensive EMA Public Service Announcement campaign -- tapping some of film and television's favorite celebrities, the "Play A Part" PSA campaign features celebrities challenging viewers to "Play A Part" by adopting simple changes to their daily routine that will positively impact the health of the environment. The PSAs will air throughout the year on E! and THE VINE @ E! Online. Participating celebrities include: Ed Begley Jr., Kristin Davis, Daryl Hannah, Anthony Kiedis, Wendie Malick, Nicole Richie, Jeffrey Tambor, Wilmer Valderrama, Constance Zimmer, and many others. Sample EMA PSA tips: Using a reusable mug when purchasing your coffee for the day will help save 13,000 trees per day. Using a reusable nylon grocery bag will help to save the trees required to produce paper supermarket bags (1 tree for every 700 paper supermarket bags). * Exclusive E! broadcast of the 16th Annual Environmental Media Awards -- a half-hour E! special features "green carpet" celebrity arrivals, celebrity environmental tips, the EMA Awards show (honoring film and television productions that increase public awareness of environmental issues) and a sneak peek inside the unique post party bash. The EMA Awards air on E!, Tuesday, November 28 at 6 pm et/pt. The alliance with EMA is a new component of E!'s ongoing pro-social initiative "Play A Part" -- dedicated to supporting and communicating causes that impact society as a whole, and most importantly, providing the E! audience with the information they need to make a difference in their community. About EMA EMA was founded in 1989 by Cindy & Alan Horn and Lyn & Norman Lear with a mission to mobilize the entertainment industry in a global effort to inspire people into action. By encouraging the use of environmental messages within film, TV, and music entertainment as well as utilizing "celebrity" for positive role modeling, EMA continues to have a profound effect on how the public receives environmental information. EMA's work stimulates simple everyday solutions to the Earth's most challenging environmental problems. www.ema-online.org About E! Networks Based in Los Angeles, E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming, and E! Online, located at Eonline.com. E! is currently available to 89 million cable and direct broadcast satellite subscribers in the United States. Style Network currently counts 44 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East. Earlier this year, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD.
SOURCE E! Entertainment Television