LOS ANGELES, Nov. 20 /PRNewswire/ -- E! Entertainment Television
expands its pro-social initiative "Play A Part" through an unprecedented
partnership with the Environmental Media Association (EMA) -- the nation's
foremost organization uniting the entertainment industry behind
environmental causes -- it was announced today by E! Networks' Executive
Vice President of Marketing and Communications, Suzanne Kolb.
Capitalizing on E!'s influence with its viewers and the entertainment
industry as a whole, the major new collaboration with EMA strives to expand
public awareness of environmental issues and to provide simple ways
individuals can play a part in improving our environment.
"There is perhaps no cause that impacts society more universally than
the environment," said Kolb. "E! Entertainment Television is proud to
partner with the Environmental Media Association to further their
exceptional efforts to motivate change and to further protect the
"This is a wonderful opportunity to expose E! Entertainment's
tremendous audience to easy and effective ways to incorporate environmental
lifestyle actions into their daily lives. Already looking to them for pop
culture lifestyle cues, the partnership can be remarkably effective in
reaching a mass that might not otherwise have the information that has been
proven to thwart the progression of global climate change," said Debbie
Levin, President, the Environmental Media Association.
Major elements of the multi-faceted media partnership, include:
* The first annual "Green" Golden Globes party -- a Hollywood first, E!
joins EMA and 9900 Wilshire in throwing the best and most eco-friendly
post-Golden Globes party in town. Hollywood's elite will party into
the evening in an environmentally responsible way, while E! viewers
will get "behind the velvet rope" access to one of the evening's
* An extensive EMA Public Service Announcement campaign -- tapping some
of film and television's favorite celebrities, the "Play A Part" PSA
campaign features celebrities challenging viewers to "Play A Part" by
adopting simple changes to their daily routine that will positively
impact the health of the environment. The PSAs will air throughout the
year on E! and THE VINE @ E! Online.
Participating celebrities include: Ed Begley Jr., Kristin Davis, Daryl
Hannah, Anthony Kiedis, Wendie Malick, Nicole Richie, Jeffrey Tambor,
Wilmer Valderrama, Constance Zimmer, and many others.
Sample EMA PSA tips: Using a reusable mug when purchasing your coffee
for the day will help save 13,000 trees per day. Using a reusable
nylon grocery bag will help to save the trees required to produce paper
supermarket bags (1 tree for every 700 paper supermarket bags).
* Exclusive E! broadcast of the 16th Annual Environmental Media Awards --
a half-hour E! special features "green carpet" celebrity arrivals,
celebrity environmental tips, the EMA Awards show (honoring film and
television productions that increase public awareness of environmental
issues) and a sneak peek inside the unique post party bash. The EMA
Awards air on E!, Tuesday, November 28 at 6 pm et/pt.
The alliance with EMA is a new component of E!'s ongoing pro-social
initiative "Play A Part" -- dedicated to supporting and communicating
causes that impact society as a whole, and most importantly, providing the
E! audience with the information they need to make a difference in their
EMA was founded in 1989 by Cindy & Alan Horn and Lyn & Norman Lear with
a mission to mobilize the entertainment industry in a global effort to
inspire people into action. By encouraging the use of environmental
messages within film, TV, and music entertainment as well as utilizing
"celebrity" for positive role modeling, EMA continues to have a profound
effect on how the public receives environmental information. EMA's work
stimulates simple everyday solutions to the Earth's most challenging
environmental problems. www.ema-online.org
About E! Networks
Based in Los Angeles, E! Networks is the world's largest producer and
distributor of entertainment news and lifestyle-related programming. The
company operates E! Entertainment Television, the 24-hour network with
programming dedicated to the world of entertainment; Style Network, the
destination for women 18-49 with a passion for the best in relatable and
inspiring lifestyle programming, and E! Online, located at Eonline.com. E!
is currently available to 89 million cable and direct broadcast satellite
subscribers in the United States. Style Network currently counts 44 million
subscribers. Internationally, E! programming can be seen in more than 120
countries worldwide, reaching 600 million homes. In addition to its
ventures for locally programmed E! branded channels outside the U.S., the
company operates the E! International Network, a 24-hour English language
global entertainment channel available via satellite in Europe, Africa,
Asia Pacific and the Middle East. Earlier this year, E! launched the E!
Everywhere initiative underscoring the company's dedication to making E!
content available on all new media platforms any time and anywhere -- from
online to broadband at The Vine @E!Online to wireless to satellite radio to
SOURCE E! Entertainment Television