E! Entertainment Television Announces Major Partnership With the Environmental Media Association (EMA)

New Alliance Raises Environmental Awareness and Inspires Action Through

Joint Initiatives Including the First 'Green' Golden Globes Party and a

'Play A Part' Celebrity PSA Campaign

Nov 20, 2006, 00:00 ET from E! Entertainment Television

    LOS ANGELES, Nov. 20 /PRNewswire/ -- E! Entertainment Television
 expands its pro-social initiative "Play A Part" through an unprecedented
 partnership with the Environmental Media Association (EMA) -- the nation's
 foremost organization uniting the entertainment industry behind
 environmental causes -- it was announced today by E! Networks' Executive
 Vice President of Marketing and Communications, Suzanne Kolb.
     Capitalizing on E!'s influence with its viewers and the entertainment
 industry as a whole, the major new collaboration with EMA strives to expand
 public awareness of environmental issues and to provide simple ways
 individuals can play a part in improving our environment.
     "There is perhaps no cause that impacts society more universally than
 the environment," said Kolb. "E! Entertainment Television is proud to
 partner with the Environmental Media Association to further their
 exceptional efforts to motivate change and to further protect the
     "This is a wonderful opportunity to expose E! Entertainment's
 tremendous audience to easy and effective ways to incorporate environmental
 lifestyle actions into their daily lives. Already looking to them for pop
 culture lifestyle cues, the partnership can be remarkably effective in
 reaching a mass that might not otherwise have the information that has been
 proven to thwart the progression of global climate change," said Debbie
 Levin, President, the Environmental Media Association.
     Major elements of the multi-faceted media partnership, include:
     *  The first annual "Green" Golden Globes party -- a Hollywood first, E!
        joins EMA and 9900 Wilshire in throwing the best and most eco-friendly
        post-Golden Globes party in town.  Hollywood's elite will party into
        the evening in an environmentally responsible way, while E! viewers
        will get "behind the velvet rope" access to one of the evening's
        hottest parties.
     *  An extensive EMA Public Service Announcement campaign -- tapping some
        of film and television's favorite celebrities, the "Play A Part" PSA
        campaign features celebrities challenging viewers to "Play A Part" by
        adopting simple changes to their daily routine that will positively
        impact the health of the environment.  The PSAs will air throughout the
        year on E! and THE VINE @ E! Online.
        Participating celebrities include: Ed Begley Jr., Kristin Davis, Daryl
        Hannah, Anthony Kiedis, Wendie Malick, Nicole Richie, Jeffrey Tambor,
        Wilmer Valderrama, Constance Zimmer, and many others.
        Sample EMA PSA tips: Using a reusable mug when purchasing your coffee
        for the day will help save 13,000 trees per day.  Using a reusable
        nylon grocery bag will help to save the trees required to produce paper
        supermarket bags (1 tree for every 700 paper supermarket bags).
     *  Exclusive E! broadcast of the 16th Annual Environmental Media Awards --
        a half-hour E! special features "green carpet" celebrity arrivals,
        celebrity environmental tips, the EMA Awards show (honoring film and
        television productions that increase public awareness of environmental
        issues) and a sneak peek inside the unique post party bash. The EMA
        Awards air on E!, Tuesday, November 28 at 6 pm et/pt.
     The alliance with EMA is a new component of E!'s ongoing pro-social
 initiative "Play A Part" -- dedicated to supporting and communicating
 causes that impact society as a whole, and most importantly, providing the
 E! audience with the information they need to make a difference in their
     About EMA
     EMA was founded in 1989 by Cindy & Alan Horn and Lyn & Norman Lear with
 a mission to mobilize the entertainment industry in a global effort to
 inspire people into action. By encouraging the use of environmental
 messages within film, TV, and music entertainment as well as utilizing
 "celebrity" for positive role modeling, EMA continues to have a profound
 effect on how the public receives environmental information. EMA's work
 stimulates simple everyday solutions to the Earth's most challenging
 environmental problems. www.ema-online.org
     About E! Networks
     Based in Los Angeles, E! Networks is the world's largest producer and
 distributor of entertainment news and lifestyle-related programming. The
 company operates E! Entertainment Television, the 24-hour network with
 programming dedicated to the world of entertainment; Style Network, the
 destination for women 18-49 with a passion for the best in relatable and
 inspiring lifestyle programming, and E! Online, located at Eonline.com. E!
 is currently available to 89 million cable and direct broadcast satellite
 subscribers in the United States. Style Network currently counts 44 million
 subscribers. Internationally, E! programming can be seen in more than 120
 countries worldwide, reaching 600 million homes. In addition to its
 ventures for locally programmed E! branded channels outside the U.S., the
 company operates the E! International Network, a 24-hour English language
 global entertainment channel available via satellite in Europe, Africa,
 Asia Pacific and the Middle East. Earlier this year, E! launched the E!
 Everywhere initiative underscoring the company's dedication to making E!
 content available on all new media platforms any time and anywhere -- from
 online to broadband at The Vine @E!Online to wireless to satellite radio to

SOURCE E! Entertainment Television