e-Miles(R) Allows Travelers to Earn Miles and Award Tickets with Their Preferred Airline

New Online Channel Lets Consumers Earn Miles from the Comfort of Their Home

or Office

Nov 01, 2006, 00:00 ET from e-Miles(R)

    NEW YORK, Nov. 1 /PRNewswire/ -- With today's launch of e-Miles(R),
 travelers can earn frequent flyer miles with some of the world's largest
 airlines quicker and more easily than ever before. At no cost and in just
 four to five minutes spent each day engaging with e-Miles, a member can
 earn enough miles for a domestic roundtrip award ticket each year. To
 immediately start earning miles, consumers log onto http://www.e-miles.com
 , spend a few minutes providing enrollment data, view advertising or other
 marketing messages of interest and respond to two or three brief questions.
     "We live in a time-starved society, and e-Miles is founded on the
 principle that we value consumers' time and believe they should be rewarded
 for it," said Hal Brierley, chairman and chief executive officer, e-Miles.
 "By awarding frequent flyer miles to members, e-Miles offers the
 most-valued reward currency to consumers."
     With a bonus of up to 250 frequent flyer miles to each consumer who
 enrolls, e-Miles members can immediately start to earn miles which can be
 deposited into Continental Airlines(R), Delta Air Lines(R), Northwest
 Airlines(R) or US Airways(R) frequent flyer programs. The frequent flyer
 miles earned by each member are deposited quarterly into his or her
 pre-selected frequent flyer program and all miles are subject to the
 individual airlines' policies for booking reward travel and earning status
     Based on the categories of interest pre-selected by each member and the
 frequency in which members choose to engage, frequent flyer miles can be
 earned faster than ever without leaving the ground. For example, a
 seven-hour roundtrip flight from Dallas to New York earns travelers about
 2,800 miles with the average carrier; seven hours on e-Miles could yield
 more than 12,000 miles for that traveler.
     "As someone who has been involved in the frequent flyer industry for
 many years, I think the e-Miles concept is a great idea," said Randy
 Petersen, editor of InsideFlyer magazine and FlyerTalk.com, a popular Web
 site with frequent flyers. "e-Miles has done its research and listened to
 the consumer. The result is a consumer-friendly, time-conscious product
 that values frequent flyers' time and gives them an easy way to rapidly
 earn frequent flyer miles with their preferred carrier."
     The e-Miles management team pioneered the model of rewarding consumers
 for time spent online with its successful research company, e-Rewards(R),
 which now has more than three million members. This enabled the team to
 conduct extensive research on consumers' interest in the concept.
     "The e-Miles concept is very exciting for travelers and advertisers
 alike. Only e-Miles will reward consumers for viewing advertising with
 frequent-flyer miles," said Mark Bergsrud, senior vice president, marketing
 programs and distribution for Continental Airlines. "Continental Airlines
 is pleased to offer its customers this unique opportunity to earn OnePass
 miles for their time."
     Consumers will be invited to join e-Miles by their preferred airlines
 beginning in January 2007, or can visit http://www.e-miles.com to fill out
 a short profile and begin earning frequent flyer miles within minutes.
     About e-Miles
     e-Miles is an interactive advertising channel that rewards consumers
 for the time they spend viewing ads online with a currency they value --
 airline miles from their preferred carrier. Advertisers will experience
 significant ROI improvements and a more efficient use of their advertising
 budget by targeting their most desired consumers and paying when the
 audience engages with their message.
     At no cost to them, e-Miles members immediately earn up to 250 miles
 toward their preferred airline upon registration, and additional miles when
 they interact with a marketer's message. For more information about
 e-Miles, visit http://www.e-Miles.com .
     Jen Elving
     Edelman, for e-Miles

SOURCE e-Miles(R)